2014 Tourism research Plan 2
INTRODUCTION
Tourism Winnipeg is Winnipeg's official destination marketing organization. its mandate is to
facilitate a healthy, prosperous, responsible and fully-integrated tourism industry which enhances
the city of Winnipeg's economic growth, increases visitation and delivers the best possible visitor
experience.
Tourism Winnipeg leads Winnipeg's destination sales and marketing efforts, conducts tourism
research, functions as the industry's advocate and liaison, creates partnership opportunities,
collaborates with industry, leverages travel media, leads city bids and proposals and provides
visitor information.
Tourism is a valuable economic driver for Winnipeg generating an estimated $647 million in direct
visitor expenditures through 4.0 million visitors annually. Tourism spending supports over 11,000
tourism related jobs and the tourism sector employs approximately 44,000 people in Winnipeg.
The activities documented in this research plan are intended to support the objectives of the local
tourism sector, contribute to the effective implementation of Tourism Winnipeg's Master
Tourism Plan as well as to provide intelligence to increase meetings, conventions, sports and
special events and leisure visitation.
