2014 Tourism research Plan 10
Internal Initiative
2014 RESEARCH ACTIVITIES
Tourism Winnipeg plans to build upon its existing research program with the intent to expand
information collection to improve available industry intelligence.
RESEARCH PROGRAM SUMMARY
The following tables provide an overview and the scheduling of research activities planned for 2014.
Tourism Indicators and Trends 2014 Q1 2014 Q2 2014 Q3 2014 Q4 Result
airport Passenger Volume
3 3 3 3
monthly indicator
reporting
hotel occupancy, room rate, revPar
3 3 3 3
manitoba cross-Border Traffic Volume
3 3 3 3
Tourism information inquiries
3 3 3 3
Tourism material Distribution
3 3 3 3
m&c Tracking
3 3 3 3
m&c sales
3 3 3 3
sports & special event sales
3 3 3 3
Tourism Winnipeg Website
Performance
3 3 3 3
Winnipeg Barometer report June industry trends bulletin
Winnipeg Booking Forecast mar
Forecast report development
and implementation
Winnipeg Visitor Profile may
annual visitor market
analysis report
Winnipeg Visitor Profile statistics may
annual Winnipeg visitors
profile tables
Tourism Surveys 2014 Q1 2014 Q2 2014 Q3 2014 Q4 Result
m&c meeting Planners survey
3 3 3 3
response analysis
and reporting
Fam Tour Participant survey
3 3 3
sport organizer survey
3 3 3 3
Group Tour operator survey
3 3 3 3
Tourism Winnipeg Visitor intercept survey
3 3 3 3
