3 Winnipeg, MB 2012 ViSiTOR pROfile
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www.tourismwinnipeg.com
TabLE OF CONTENTS
Quick Facts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
2012 Visitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Visitors by Market Segments . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
National Visitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Manitoba Visitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Hotel Performance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
U.S. Visitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Visitation Performance Targets . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Tourism Winnipeg Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Tourism Winnipeg utilizes the most recent statistical information available
to create this report. Presently, a two-year lag in statistics reported on by
Statistics Canada and its Travel Survey of Residents of Canada (TSRC) as well
as the International Travel Survey (ITS) data exists. Tourism Winnipeg looks
forward to the future introduction of a new processing system that will result in
timelier access to data and market information.
