Tourism Winnipeg

14 A Master Tourism Plan for Winnipeg | 2016-2018 Tourism Winnipeg will continue to lead the meeting and convention partnership initiatives, providing a unified approach in attracting meetings and conventions to increase visitation, optimize budgets and ensure the delivery of the best meeting and convention experience for delegates and planners. » Bring It Home Program Winnipeg's business leaders and managers, medical and academic research communities found in universities/colleges, manufacturing, aerospace, agribusiness, energy/environment, financial services, life sciences and transportation sectors will be encouraged to bring their meetings and conventions to Winnipeg. Tourism Winnipeg will continue to build high profile relationships with Winnipeg's leaders of regional, national and international boards to assist in raising Winnipeg's profile as a meeting and convention destination. Tourism Winnipeg will also collaborate with the RBC Convention Centre Winnipeg to attract international convention business. » Corporate Corporate or business travel covers everything from a medical or sales representative, to government agencies, non-governmental organizations and entertainment and film companies. It is estimated that 35 per cent of hotel revenue is generated by corporate travellers. The current trend is to make use of smaller and budget hotels, as these brands provide similar services of a star hotel but at a lower rate. Hotels are also combining a business atmosphere with leisure tourism so families can enjoy a destination, while corporate travellers conduct business. Tourism Winnipeg will conduct sales activities to corporate travel agencies, government and businesses to raise awareness of Winnipeg as a business travel destination. Tourism Winnipeg will also encourage corporate travellers to extend stays and combine a business trip with a family get-away. » Canadian Museum for Human Rights The Canadian Museum for Human Rights is Canada's newest national museum with a mission to enhance the understanding of human rights, to promote respect for others, and to encourage reflection and dialogue worldwide. The museum is a centre for transformation and action. Tourism Winnipeg will collaborate with the Canadian Museum for Human Rights and interested stakeholders to position the museum as a significant travel motivator to attract meeting and convention groups in the sectors of architecture, education, LGBT (lesbian, gay, bisexual and transgender), faith-based and social issues. » Creating opportunities for the exposure of local business, investment, research and cultural products to a global audience » Advancing international cooperation and understanding by creating forums for high-level exchanges, and helping build relationships through personal contact amongst participants » Business Development Activities Winnipeg's central geographic location, competitive pricing, sound infrastructure and strong relationships with association executives and meeting planners contribute to Winnipeg's success in attracting meetings and conventions. Tourism Winnipeg and interested partners also target citywide meetings and conventions in order to achieve greater results. Cooperative marketing programs with industry assist in elevating awareness of Winnipeg as a meeting and convention destination in order to increase visitation. Tourism Winnipeg will continue to collaborate with industry partners to promote Winnipeg as a meeting and convention destination by attending key trade shows, marketplaces and sales events. Relationship marketing will also include: » Digital marketing specific to the needs and interests of meeting and convention planners » Hosting association executives and meeting planners on site visits to showcase Winnipeg's growing inventory of meeting and convention facilities » Sales calls on national and provincial association executives, meeting planners and corporate travel agents » Preparing request for proposals when Winnipeg is competing with other cities for the privilege to host a meeting or convention » Excellence in convention servicing, including securing meeting space, hotel room blocks and rates, travel information, destination promotional materials to increase delegate attendance and tracking post-convention meeting planning satisfaction surveys » Team Winnipeg Team Winnipeg is a private/public sector partnership with more than 55 partners committed to promoting Winnipeg as a meeting and convention destination. It is a one-stop shop for the convenience of meeting and convention travel planners, and has a solid reputation for delivering quality meeting and convention initiatives. This partnership approach is one of Canada's most successful meeting and convention marketing consortiums that has resulted in approximately $74 million of economic impact for the meetings and conventions tourism sector. It has also been a model that other Canadian cities have followed.

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