Issue link: http://tourismwpg.uberflip.com/i/632760
8 A Master Tourism Plan for Winnipeg | 2016-2018 EXPENDITURES BY TRIP PURPOSE The 2012 CITIES Profile for Winnipeg indicates the expenditures by trip purpose to Winnipeg was 35 per cent visiting friends and relatives, 32 per cent for pleasure, 26 per cent for business and seven per cent for other. » Expenditures by Trip Purpose (2012) Source: Statistics Canada, Research Resolutions & Consulting Ltd. (CITIES 2012) HIGH VOLUME MARKETS (SHORT HAUL) High volume markets are indicative of where the majority of visitors originate. The 2012 CITIES Profile for Winnipeg shows that more than 86 per cent of visitors to Winnipeg were from the high volume markets of Manitoba, Ontario and Saskatchewan. HIGH YIELD MARKETS (LONG HAUL) Long-haul markets are considered high yield due to the longer duration of visitor stays and higher daily expenditures. The 2012 CITIES Profile for Winnipeg indicates that on average, the Canadian overnight leisure visitor expenditure is valued at $102, while the American overnight leisure visitor expenditure is valued at $159. Tourism Winnipeg's marketing efforts are directed primarily to the high-volume market within 800 kilometres of the city. Although 74 per cent of visitors are from within Manitoba, the high-yield markets of long-haul Canada, United States and overseas still presents valuable tourism opportunities as these markets have a higher spending footprint per visit given the tendency to stay longer and spend more during a stay. TRIP PURPOSE The 2012 CITIES Profile for Winnipeg indicates the primary purpose for travel to Winnipeg was 43 per cent for visiting friends and relatives, 32 per cent for pleasure, 15 per cent for business and 10 per cent for other. » Total Visitors by Trip Purpose (2012) Source: Statistics Canada, Research Resolutions & Consulting Ltd. (CITIES 2012) Convention 173,000 5% None Specified 361,000 10% None Specified 343,000 To Visit Friends or Family 1,497,000 43% Leisure 1,118,000 32% Other Business 369,000 10% Expenditures By Trip Purpose Visiting friends and relatives 42% Business $163,000 26% Visiting Friends and Relatives $223,273,000 35% Pleasure $204,000,000 32% Other $44,000,000 7% RBC Convention Centre Operating 20% Special Event Tourism Fund 9% Administration 1% Economic Development Winnipeg Inc. 30% RBC Convention Centre Winnipeg Capital Expansion 40% Esplanade Riel: William Au