Issue link: http://tourismwpg.uberflip.com/i/632760
2016-2018 | A Master Tourism Plan for Winnipeg 9 Other factors that affect a visitor's buying preferences include: » Choice of product experiences ranging from luxury to basic conditions depending upon affordability » Convenience of arranging travel with a group or customizing own arrangements that result in the experience they seek and value » Cost factors regarding upgrades, side trips, more expensive meals, etc. » Control depending on the sense of autonomy from buying travel through a travel agent or as a do-it-yourselfer MARKET DEVELOPMENT The global tourism market is highly competitive with increasingly refined and sophisticated visitor needs focused on the experiential. Travel is no longer about visiting places passively and sightseeing through the lens of a camera. It has been transformed by active engagement itineraries, local lore experiences, the feel-good factor and the opportunity to make new friends – all translating into poignant take-home memories. A product is what you buy, while an experience is what you remember. Visitors have their own perspectives, values and expectations that influence their reaction to a product. They use those perspectives and values to select the product, and are demanding of what they expect in return. People are motivated to travel to: » Unwind and take a break from the pressures of life or work » Indulge in travel as a luxury for having achieved a certain economic status » Experience other cultures, learn the history and sample local life experiences » Seek stimulation and activity for adventure travel experiences » Participate in special activities such as research, education and fellowship Fort Gibraltar: Dan Harper Go Media Conference: William Au