Issue link: http://tourismwpg.uberflip.com/i/632760
12 A Master Tourism Plan for Winnipeg | 2016-2018 elevate these offerings. Marketing promotions will feature spas, yoga, IKEA™, big box stores, malls, neighbourhood boutiques and shopping avenues. » Winnipeg – A City of Vibrant Entertainment The importance of entertainment, music and gaming to the tourism industry has grown significantly as people's interest in recreational and leisure activities have increased. Winnipeg offers a rich and diverse array of entertainment experiences, including headliner entertainment, a vibrant indie music scene, world-class gaming, exciting spectator sporting events and cultural festivities. Tourism Winnipeg will collaborate with True North Sports & Entertainment, Manitoba Liquor and Lotteries Corporation, and interested industry partners and venues to promote Winnipeg as a major centre of sports with the return of the Winnipeg Jets and Manitoba Moose, as well as a gaming, entertainment and live indie music destination for visitors and residents alike. » Winnipeg – A City of Winter Celebration Cities promote themselves in winter to make tourism profitable for communities and industry partners on a year-round basis. Winter is a season full of charm and potential, as communities embrace the cold by actively engaging in diverse cultural and recreational activities indoors and out. Tourism Winnipeg will lead a winter task force and collaborate with stakeholders to increase awareness of Winnipeg as a winter destination to increase the tourism economy. Tourism Winnipeg will elevate Winnipeg's winter activities through marketing campaigns that focus on core signature experiences, and highlight recreational and cultural activities for individuals, couples, families and seniors. » Winnipeg – A City of Heritage The National Trust for Historic Preservation defines cultural heritage tourism as "travel to experience the places and activities that authentically represent the stories and people of the past and present." It provides the opportunity to explore where others have been and hear authentic stories that distinguishes an area. Its authenticity adds real value and teaches others of its importance. Architecture and design is often an iconic part of a destination and of growing interest to travellers. Tourism Winnipeg will showcase the fur-trade era, which portrays the rapid growth of the city of Winnipeg from an indigenous trading area at The Forks to a bustling centre of commerce in the Exchange District. Tourism Winnipeg will also build upon Winnipeg's reputation as the "Chicago of the North" and promote Winnipeg's unique architecture and design. Tourism Winnipeg will bring Winnipeg's architecture and design to the forefront through itineraries, trails, media stories, and special events. » Winnipeg – A City of Outdoor Exploring The term outdoor exploring refers to those activities that are undertaken outside the confines of a building and does not involve participatory sports with formal rules. It includes outdoor recreational activities such as visiting playgrounds, gardens, parks and natural areas, discovering historical and archaeological sites and attending outdoor sports events, concerts and festivals. Tourism Winnipeg will position Winnipeg as a year-round recreational destination for exploration through walking, cycling, golfing and various outdoor activities. City parks and green spaces, The Forks, FortWhyte Alive, the Exchange District, Trans-Canada Trail, a variety of walking tours, and a multitude of festivals and events will be featured as outdoor experiences that encourage a healthy living style. » Winnipeg – A City of Urban Culture Responsible Tourism at the Cities Conference defines urban tourism as travel in a city environment. The Kaieser- Meyer-Olkin measure of sampling identified rest and relaxation as one of the travel motivators for visitors that wish to pursue wellness and stress relief through activities such as spas, yoga and shopping. It is a break away from the routine and everyday environment. Tourism Winnipeg will promote spas and shopping as activities for get-aways and encourage visitors to extend their stays in order to experience Winnipeg as a health and wellness destination. Ten Spa, Yoga Public, Yoga Hikes, Thermëa by Nordik-Spa-Nature and others Exchange District: William Au FortWhyte Alive: Stan Swanson Assiniboine Park Conservancy Club Regent Casino Fort Gibraltar: Dan Harper Ten Spa: Tyrone McFadden