Issue link: http://tourismwpg.uberflip.com/i/632760
22 A Master Tourism Plan for Winnipeg | 2016-2018 INDEX A Advertising and Promotions ......................................................... 19 Air Access .................................................................................... 21 B Baby Boomers | Seniors ................................................................ 11 Background ................................................................................... 4 Blogs ........................................................................................... 19 Bring It Home Program ................................................................ 14 C Canadian Museum for Human Rights ................................. 4, 14, 16 College | University ............................................................ 3, 14, 20 City-Wide Conventions ................................................................ 17 Collateral Development and Management ................................... 19 Community Engagement ............................................................. 20 Community Relations ................................................................... 21 Contesting ................................................................................... 19 Corporate Market ........................................................................ 14 Couples | Romantic Getaways Visitor Profile ................................. 10 Customer Segmentation .............................................................. 10 D Destination Branding ................................................................... 21 Destination Management ..................................................... 3, 5, 16 Destination Product Development .................................................. 5 Destination Research .................................................... 7, 15, 16, 41 Digital Marketing ................................................... 8, 23, 30, 32, 43 E Education Enhancement .................................. 9, 10, 13, 14, 16, 21 Expenditures by Trip Purpose .......................................................... 7 Experiential Tourism ............................................................ 9 16, 19 F Faith-Based or Religious ......................................................... 14, 17 Family | Multi-generational Travel ..................................... 10, 14, 16 H High Yield Markets (Long-Haul) ...................................................... 8 High Volume Markets (Short-Haul) ................................................. 8 Hipsters ....................................................................................... 10 Hospitality Training and Industry Enrichment ................................ 17 I Indigenous Niche Market ............................................................. 11 Industry Communication ............................................................. 20 Industry Networking Events .................................................... 15, 21 Industry Roundtable Workshops ................................................... 20 Innovation ............................................................................... 6, 21 The Forks National Historic Site: Dan Harper