Tourism Winnipeg

2016-2018 | A Master Tourism Plan for Winnipeg 23 Intercept Strategy ........................................................................ 21 Integrated Marketing Communications ........................................ 18 Introduction ................................................................................... 5 Itineraries ..................................................................... 9, 12, 16, 18 L Leadership development .............................................................. 15 Leisure ............................................................4, 8, 10, 11, 12, 13, 14, 19 Lesbian, Gay, Bisexual and Transgender Niche Market ...... 10, 14, 17 M Market Development ..................................................................... 9 Media Marketplaces ..................................................................... 18 Media Outreach ........................................................................... 18 Media Visits ................................................................................. 18 Meetings and Conventions .............................................. 13, 14, 19 Men (Mancations) ........................................................................ 10 Millennials ................................................................................... 10 Mission Statement ......................................................................... 4 Mobile Visitor Information Centre ................................................ 17 O Origin of Visitors ............................................................................ 7 P Positioning Statement .................................................................... 4 Professional Development ...................................................... 13, 17 Public Relations ............................................................................ 21 Publications ................................................................................. 19 R Research and Data Management ................................. 6, 7, 8, 9, 10 Responsible Tourism ..................................................................... 12 S Sales Activities Meetings and Conventions ............................. 13, 14 Sales Activities Sports and Special Events ...................................... 15 Sales Activities Travel Trade .................................................... 16, 17 Sales and Servicing ....................................................................... 13 Search Engine Optimization (SEO) and Search Engine Marketing (SEM) .............................................. 19 Signature Experiences .................................................................. 12 Shopping ............................................................................... 10, 12 Social Media .............................................................. 10, 17, 18, 19 Spectator Sports | Entertainment | Gaming Niche Market ............................................................. 10 Sport Manitoba | University Athletic Teams ................................... 15 Sports and Special Events ...............................................................13, 15 Stakeholder Forums ..................................................................... 20 Strategic Partnerships ................................................................... 20 Student | Youth ................................................................ 10, 16, 17 T Team Winnipeg ............................................................................ 14 Tourism Advocacy ................................................................ 3, 5, 21 Tourism Awards ........................................................................... 21 Travel Agents ......................................................................... 10, 14 Travel Media .......................................................................... 18, 19 Travel Trade ...................................................................... 13, 16, 19 Trip Purpose ................................................................................... 8 V Visiting Friends and Relative ..................................................... 8, 11 Visitor Experience Themes ...................................................... 11, 12 Visitor Servicing ........................................................................... 17 Visitor Direct Expenditures by Category .......................................... 7 Visitor Direct Expenditures by Origin .............................................. 7 Visitor Information Toolkit ............................................................ 17 Vision .......................................................................................... 21 Voluntourism Niche Market .......................................................... 10 W Website Development ................................................................. 19 Winnipeg – A City of Arts and Culture ......................................... 11 Winnipeg – A City of Cuisine ....................................................... 11 Winnipeg – A City of Heritage .................................................... 12 Winnipeg – A City of Vibrant Entertainment ............................... 12 Winnipeg – A City of Winter Celebration ..................................... 12 Winnipeg Sport Tourism Advisory Committee............................... 15 Winnipeg Tour Connection .......................................................... 16 Women (Girlcation) ...................................................................... 10 Workforce Development .............................................................. 21

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