Tourism Winnipeg

2017 Destination Marketing Plan & Partnership Opportunities | Tourism Winnipeg 11 Target Markets Association executives, corporations, meeting planners, local influencers and third party planners Geographic Markets Primary Winnipeg, Ottawa and Toronto Secondary The rest of Canada and select U.S. destinations Tactics Tourism Winnipeg has developed strategic sales activities in collaboration with stakeholders to increase tourism to the city of Winnipeg. A focused sales approach with compelling messaging, elevated presence at trade shows and client events, as well as enhanced promotional materials and a comprehensive website assist in meeting the goals and objectives. Industry Collaboration Tourism Winnipeg collaborates with the RBC Convention Centre Winnipeg, Travel Manitoba, and industry stakeholders to support the sales initiatives and marketing programs in order to increase the number of meetings and conventions held in Winnipeg. Sales Activities Tourism Winnipeg's sales activities include prospecting, in- person sales meetings, follow-up calls, distribution of sales kits, presentation proposals and bids, direct mail programs, tracking, site inspections, familiarization tours and event servicing. Tourism Winnipeg will continue to expand sales activities with association executives, local influencers, and third party meeting planners while continuing to increase prospecting calls in order to attract business. Team Winnipeg Tourism Winnipeg leads Team Winnipeg, a collaborative group of more than 50 stakeholders representing destination marketing associations, hoteliers, attractions, facilities, and meeting and event planners. It provides a single identity in the marketplace for increased recognition of Winnipeg as an outstanding meeting and convention destination. Team Winnipeg attracts meetings and conventions, optimizes marketing budgets, and ensures the ultimate delivery of the best meeting and convention experience for delegates and planners. The 2017 Destination Marketing Plan establishes key priorities and tactics required to achieve the goals and objectives outlined in the Destination Marketing Plan. Priority is given to the meetings and conventions market, as business travellers have the highest average daily expenditures followed by sports and special events, travel trade and leisure markets. Tourism Winnipeg works with the following customer groups: › Traditional and non-traditional tourism businesses and organizations › Visitors who are either in Winnipeg or who intend to visit the city › Travel influencers, including meeting planners, association executives, corporations, sport and special event organizations, local influencers, tour operators, travel agents, and travel media MEETINGS & CONVENTIONS Tourism Winnipeg leads the city's sales and marketing efforts in the meetings and conventions market, collaborating with the RBC Convention Centre Winnipeg, Travel Manitoba and industry partners to attract meeting and convention business to Winnipeg. Tourism Winnipeg has expanded its sales activities to include an increased focus on third party meeting planners. In addition to the economic spin-offs for local hotels, restaurants and retailers, meetings and conventions impact the bottom line of businesses large and small. They provide a gateway to attracting new visitors, generate investment and business development, and increase destination awareness. In addition, the average convention delegate spends up to four times as much as the average leisure visitor and often engages in pre- and post-convention travel and return visits with family and/or friends. 2 0 1 7 P R I O R I T Y TA R G E T M A R K E T S A L E S A N D S E R V I C I N G S T R AT E G I E S

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