Tourism Winnipeg

2017 Destination Marketing Plan & Partnership Opportunities | Tourism Winnipeg 13 Meetings & Conventions Content Marketing Tourism Winnipeg will develop a content marketing strategy to create, curate and amplify content to increase exposure and build awareness of Winnipeg as a meetings and conventions destination. Blog articles will focus on Winnipeg partners, and provides helpful meeting planner tips, companion programs and trends in the meetings industry. meetingswinnipeg.com website Tourism Winnipeg will continue to develop and market meetingswinnipeg.com website for increased engagement and ease of use, offer feature listings and box ads for stakeholders, deliver attendance building resources, drive traffic to industry partners and more. Digital marketing, such as Google AdWords and customized landing pages will be instrumental in drawing new traffic to the section. Winnipeg Meetings and Conventions Magazine A full colour, glossy editorial-driven magazine is a comprehensive tool promoting Winnipeg to meeting and convention planners across North America. It targets Canadian association executives and meeting planners, and provides information on the best products and services Winnipeg has to offer. Tourism Winnipeg will produce 25,000 copies of the magazine that will be inserted into the Canadian Society of Association Executives Association and Meetings + Incentive Travel magazines. From January to July 2016 the magazine was viewed online 120 times, with 1,878 pageviews. Meetings and Conventions Co-op Advertising Program Tourism Winnipeg will partner with the RBC Convention Centre Winnipeg, Travel Manitoba and the Canadian Museum for Human Rights to showcase Winnipeg as an ideal meeting and convention destination through a co-operative print and digital advertising campaign. Ads will be placed in key Canadian industry magazines, association e-newsletters and websites, and supported by a robust Google AdWords Pay Per Click and Search Engine Optimization campaign. Meetings and Conventions e-newsletter Tourism Winnipeg will create a quarterly e-newsletter to showcase new developments, provide updates and feature industry stories in order to keep Winnipeg top-of-mind with association executives and meeting planners when planning their next meeting or convention. Trends Google AdWords Co-op Advertising Tourism Winnipeg will offer co-op Google AdWords advertising with partners to send traffic direct to a partner's profile page from meetings.com. Tourism Winnipeg will match dollars, ensuring double the amount of impressions and more value for the investment. When users search Google for meeting & convention terms, partner ads will pop up with the link to Tourism Winnipeg's meetings website. Meeting and Convention Trends A 2016 report from Benchmark Hospitality International, a hospitality management and marketing services provider indicates that: › Pop-up meeting rooms that can be assembled or moved at a moment's notice for small last-minute gatherings or for in-between sessions › Superior culinary programs have become a vital part of the sales process › Team building is strongly rebounding with interest in highly creative and effective activities available from professional teambuilding companies › Business growth for meetings in 2016 is positive and pacing for an even stronger 2017 › Customized meeting packages are the future in order to meet the specific needs of clients › Major pharmaceutical, financial, insurance and technology industry segments are leading the demand cycle for meetings › Specialty dietary needs such as gluten-free options, vegan meals and low-calorie diets are on the rise › Complimentary, fast, reliable and highly effective Wi-Fi is becoming an industry standard Source: Benchmark Hospitality International

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