Tourism Winnipeg

B U S I N E S S P L A N • 2 9 Partnering with Tourism Winnipeg and Travel Manitoba will leverage resources and expand the reach and frequency of the event's promotion beyond Winnipeg's borders, to attract an audience from outside Winnipeg. Both organizations will provide specific event support in the key primary and secondary geographic markets using their on-going marketing campaigns and visitor information systems. SALES ACTIVIT Y Working closely with destination marketing organizations and the WPFG 2023 Host Society's own volunteer sales team, a focused, direct sales effort will begin in the fall of 2021. The geographic market area will include both primary and secondary markets with the key message being to build awareness of the games and all events. Activities will include attendance at appropriate consumer tradeshows/ marketplaces, participation in mall shows, and public presentations to community groups and to staff groups at major corporations. DIRECT MAIL A postcard campaign in select markets in Winnipeg and Manitoba will encourage local citizens to invite their friends and relatives to attend the event. It will also recommend that Winnipeggers and Manitobans stay home instead of travelling, and make the 2023 World Police and Fire Games their special summer holiday. Families of team members, through their teams, will be encouraged to come to Manitoba with the special accommodations and family services packages. PROMOTIONAL EVENTS Fundraising events such as a gala dinner will be incorporated into the total marketing mix, as these are great opportunities to heighten awareness, build sponsorships and sell merchandise. Volunteer orientation sessions may also be used to intensify excitement and sell merchandise. Community events and presence at a variety of existing annual festivals and events will also help to create greater awareness and a sense of excitement with several key demographics. PAGEANTRY Working with organizations like Tourism Winnipeg, the Downtown Winnipeg BIZ and the Winnipeg Airports Authority, the WPFG 2023 Host Society will establish a banner campaign that will line Portage Avenue from Main Street past Bell MTS Place and around host hotels and other key venues, including the Winnipeg James Armstrong Richardson International Airport. In addition, the WPFG 2023 Host Society will develop a comprehensive pageantry package for the local hotels and businesses to ensure the 2023 WPFG makes a huge splash in the city. The 2023 WPFG at the heart of the continent will be highly visible and will lend support to our marketing and awareness building efforts. MEDIA SERVICES The importance of providing top-quality facilities and support to all media is clearly understood. The Communications Committee will work with our well respected, experienced local and national media and coordinate with the international media, to give the games the best coverage possible. Given our central location, Winnipeg has a media-friendly time zone that may help to attract greater media coverage and facilitate broadcast times in North America. The Winnipeg Police Service has a full time Public Affairs Unit which includes a manager with over two decades of experience with the local media, three full-time police officers who serve as Public Information Officers, a Video Production Specialist and a Communications Coordinator. The Service also has a number of members who are trained as alternate media officers, providing prompt and effective service in the field. Media messaging is quick and effective through electronic distribution of bulletins, social media and news releases to all media outlets throughout the day and night. The Winnipeg Police Service also holds a daily in-person press conference seven days a week, and is one of the few agencies in Canada that provide that service to the media. Winnipeg Fire Department Ben Aguilar

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