Economic Development Winnipeg // YES! Winnipeg // Tourism Winnipeg 13
This destination marketing plan establishes key priorities and
details the tactics required to achieve the goals and objectives
noted herein. Priority is given to the meetings and conventions
market because business travellers have the highest average
daily expenditures (followed by the sports and special events,
travel trade and leisure markets).
Tourism Winnipeg works with the following customer groups:
» Traditional and nontraditional tourism
businesses and organizations
» Visitors who are either in Winnipeg or who
intend to visit the city
» Travel influencers (including meeting planners),
association executives, corporations, sport and
special event organizations, local influencers,
tour operators, travel agents and travel media
P R I O R I T Y T A R G E T
M A R K E T S A L E S A N D
S E R V I C I N G S T R A T E G I E S
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Canadian Museum for Human Rights: Aaron Cohen
