Issue link: http://tourismwpg.uberflip.com/i/873887
20 2018 Destination Marketing Plan and Partnership Opportunities Familiarization Tours Tourism Winnipeg will continue to collaborate with Travel Manitoba and industry to co-host travel trade clients (e.g., teacher familiarization tours of Winnipeg). Tourism Winnipeg will increase sales activities to qualify clients and elevate offerings to assist in developing group and packaged tours of Winnipeg. TRAVEL TRADE MARKETING Tourism Winnipeg will produce sell sheets featuring the latest developments and the various benefits of Winnipeg as a travel trade destination for the North American, international (English/ French) and student markets. Winnipeg Tour Connection partners will be featured in The Messenger, a quarterly newsletter sent to tour operators. Tourism Winnipeg will continue to enhance the travel trade section of its website and facilitate access to information and reports through Simpleview. Student Youth Co - Op Advertising Campaign In preparation for Winnipeg to host the 2020 Student Youth Travel Association Conference, Tourism Winnipeg will create a co-operative advertisement campaign targeting student youth educators in key markets to elevate Winnipeg as a student group tour destination. TRAVEL MEDIA Media is an integral part of promoting a destination. It impacts the image of an area, plays a role in motivating travel and influences the selection of a vacation destination. Earned media coverage is one of the most powerful tools of any integrated marketing communications or social marketing campaign. It often carries more weight and credibility in the minds of consumers because the information is delivered and received through credible third-party individuals or outlets, such as newspapers, magazines, and radio and television programs. Significant effort, persistence and follow-up are required to generate and sustain earned media coverage since all destinations vie for similar attention. Target Markets Traditional print, broadcast media and online mediums Geographic Markets Primary Canada and U.S. Secondary International Tactics Tourism Winnipeg has developed an effective marketing and public relations platform to connect with travel media around the world to build awareness, improve perception and engage potential visitors through media relations. Media Visits Tourism Winnipeg will continue to collaborate with Travel Manitoba and Destination Canada in hosting media. Writers from newspapers, magazines, trade journals, periodicals, broadcasts, blogs and internet outlets come to Winnipeg on assignment or as freelancers to write memorable stories and feature articles. Assiniboine Park Zoo: William Au Winnipeg Art Gallery: Leif Norman