Issue link: http://tourismwpg.uberflip.com/i/873887
Economic Development Winnipeg // YES! Winnipeg // Tourism Winnipeg 5 T A B L E O F C O N T E N T S INTRODUCTION Mission, Purpose, Mandate and Vision .......................................................................6 Goals and Objectives ..................................................................................................6 TOURISM OUTLOOK .............................................................................. 6 RESEARCH AND DATA MANAGEMENT ............................................... 8 Visitor Profile ............................................................................................................8 2016 -2018 MASTER TOURISM PLAN FOR WINNIPEG ....................... 9 Results of 2017 ........................................................................................................10 2018 PRIORIT Y TARGET MARKET SALES AND SERVICING STRATEGIES ........................................................... 13 Meetings and Conventions ......................................................................................14 Sports and Special Events ........................................................................................ 17 Travel Trade .............................................................................................................18 Travel Media ...........................................................................................................20 Visitor Services ........................................................................................................21 Leisure Travel ..........................................................................................................22 COMMUNIT Y RELATIONS .................................................................. 26 FINANCIAL RESOURCES .................................................................... 28 KEY MEMBERSHIPS ............................................................................ 28 2018 WINNIPEG PARTNERSHIP OPPORTUNITIES AND ADVERTISING RATES .............................................................. 29 Meetings and Conventions Opportunities ............................................................30 Travel Media Opportunities ..................................................................................32 Leisure Travel Opportunities ..................................................................................32 Free Partnership Opportunities ..............................................................................38 Travel Trade Opportunities ...................................................................................39 Tourism Industry Opportunities .............................................................................40 Economic Development Winnipeg Opportunities ...................................................41 YES! Winnipeg Opportunities ...............................................................................42