8 2018 Destination Marketing Plan and Partnership Opportunities
On average
3.8 million
individuals visit Winnipeg
Visitors came to Winnipeg for:
Other Reasons
435,000
11%
Business
474,000
12%
Pleasure
2,908,000
76%
3,019,000
79%
Manitoba
67,000
Overseas
2%
582,000
15%
Canada
149,000
4%
United States
Visitors originated from:
Visitors by Place of Origin, 2014
Region Same Day Overnight Total Total %
Manitoba 2,439,000 580,000 3,019,000 79%
Other Canada 65,000 517,000 582,000 15%
United States 25,000 124,000 149,000 4%
Overseas 1,000 66,000 67,000 2%
Total 2,530,000 1,287,000 3,817,000 100%
Source: Statistics Canada, Research Resolutions & Consulting Ltd. (Cities 2014)
Total Spending by Place of Origin, 2014
Region Same Day Overnight Total Total %
Manitoba $242,258,000 $119,280,000 $361,538,000 54%
Other Canada $6,590,000 $159,977,000 $166,567,000 25%
United States $541,000 $75,201,000 $75,742,000 11%
Overseas $34,000 $68,992,000 $69,026,000 10%
Total $249,423,000 $423,450,000 $672,873,000 100%
Source: Statistics Canada, Research Resolutions & Consulting Ltd. (Cities 2014)
VISITOR PROFILE
On average, 3.8 million individuals visit Winnipeg annually
(includes overnight and day trips) for leisure and business
purposes, to visit friends and relatives, and for other personal
reasons, generating $673 million in direct expenditures.
The tourism sector in Winnipeg employs approximately 43,000
people, and tourism spending supports more than 8,200
tourism-related jobs.
R E S E A R C H A N D D ATA M A N A G E M E N T
