Issue link: http://tourismwpg.uberflip.com/i/873887
10 2018 Destination Marketing Plan and Partnership Opportunities GOALS RESULTS LEADERSHIP AND FORESIGHT Having identified the economic opportunities, Tourism Winnipeg is implementing an integrated tourism development plan that will place Winnipeg in a more competitive position to grow the economy through tourism expenditures. As of June 30, 2017, Tourism Winnipeg continued to hold meetings with stakeholders within the hospitality, arts and culture, and attractions industry sectors, as well as developed an ambassador website at www.mywinnipeg.ca and produced a video to elevate the value of tourism. Tourism Winnipeg also participates in the Intergovernmental Strategic Aboriginal Alliance's 'A Welcoming Winnipeg' committee and supports Winnipeg's Indigenous Accord to advance collaboration for the tourism promotion of the city's Indigenous attractions, events and historic attributes. DESTINATION PRODUCT DEVELOPMENT Tourism Winnipeg collaborates with stakeholders to develop programs such as industry workshops and roundtable discussions that encourage industry partners to transform traditional products and services into unforgettable experiences. As of June 30, 2017, Tourism Winnipeg led a student and youth seminar for stakeholders to better understand this market for the city of Winnipeg. Tourism Winnipeg also collaborated with the Manitoba Hotel Association to offer frontline tourism training to ensure guests have the optimal tourism experience during their stay in Winnipeg, which will encourage positive word-of-mouth promotions and repeat visits. RESEARCH AND DATA MANAGEMENT EDW has increased focus on its research and data management platform, which will benefit tourism efforts by more effectively reporting on tourism economics and by capitalizing on new opportunities that deliver relevant information for internal use as well as for industry partners and stakeholders. As of June 30, 2017, members of our staff served on the national research board for the Canadian chapter of the Travel and Tourism Research Association to engage in dialogue and support the tourism industry's research community. It is an active member of the "Cities Project Partnership," comprised of seven destination marketing organizations across Canada that obtain estimates of tourism volume and value from surveys conducted by Statistics Canada. MARKET DEVELOPMENT Tourism Winnipeg engages visitors through architecture, culinary adventures, culture, heritage, human rights education, outdoor signature experiences, vibrant entertainment and winter celebrations, which create a portfolio of linked experiences that are memorable, rich in content and provide a sense of well-being. High-impact product descriptions and promotional imagery elevate the tourism experience in the visitor's mind through niche market experiences, such as couples/romantic getaways, culinary, family/multigenerational travel, Indigenous, Winnipeg's French Quarter, women, men, hipsters, LGBT (lesbian, gay, bisexual and transgender), student/youth, millennials, baby boomers/seniors and visiting friends and relatives. As of June 30, 2017, Tourism Winnipeg and counterparts from the City of Winnipeg attended Winter Cities Shake-Up 2017 in Edmonton to learn best practices, then developed a winter microsite to further promote winter as a tourism attraction, revised the inventory of itineraries and neighbourhoods, updated the Winnipeg Tour brochure, updated The Loop walking circuit brochure, developed a Winnipeg Culinary Scene brochure, and strengthened its media and community relations for the Peg City Grub blog through third-party articles and culinary events.