17
2017
Annual
Report
Ambassador Toolkit
Additional influencer collateral was added to EDW's
ambassador toolkit on MyWinnipeg.ca. Significant
additions to the website in 2017 include a new video
hosted by Ace Burpee, a two-page cheat sheet
featuring a snapshot of local tourism tidbits and a
summary of the best of Winnipeg's 2017 culinary scene.
Canada Summer Games
With an estimated $100 million economic impact on
Winnipeg, the Canada Summer Games were a marquee
event in 2017. The national focus on Winnipeg allowed
EDW to showcase the city across the country by producing
two 30-second spots in partnership with the City of
Winnipeg for inclusion on TSN and RDS. Tourism Winnipeg
also created and launched a new section on its website
as part of its effort to promote the Games, and had a
tourism information booth at the main festival site.
2017 Budget Breakfast
In March, EDW and YES! Winnipeg welcomed
Employment, Workforce Development and Labour
Minister Patty Hajdu to Winnipeg, who presented
additional details from the federal government's
2017 budget at a special breakfast event hosted
at the RBC Convention Centre Winnipeg.
IDK Interactive Partnership
Tourism Winnipeg has partnered with IDK Interactive
to provide digital touchscreen kiosks at hotels and
attractions that feature Tourism Winnipeg's website.
This is a new partnership that furthers EDW's reach
and offers virtual concierge services to visitors and
locals throughout the city.
Community Engagement
Courtesy
Bold
Commerce
