3
f. Participation in Official Capacity
by City Department Representatives
on Boards and Planning Committees
of Local Festivals and Events 47
g. Local Laws, Ordinances, Regulations,
Permits and Policies Impacting and
Supportive of Festivals and Events 47
h. Green Initiatives 48
i. City Provided Festival and Event
Training Programs 48
j. Direct Industry Involvement/
Membership by Any of the Above 48
SECTION FOUR
Non-Governmental Community
Support of Festivals and Events 51
a. Volunteer Involvement 52
b. Sponsorship Support 54
c. Media Support 55
d. Chamber of Commerce/
Conventions & Visitors
Bureau Support 56
e. Downtown Associations 58
f. Organizations to Assist
Individuals with Disabilities 59
g. Local Event Cooperatives 60
h. Sports Commissions 60
i. Educational Institution Support 60
j. Special Incentives/Discounts
Provided to Festivals and Events
by Local Venues 62
k. Access to Industry Suppliers
in the Local Market 62
l. Direct Industry Involvement/
Memberships by Any of the Above 63
SECTION FIVE
Leveraging 'Community Capital'
Created by Festivals and Events 65
a. Community Branding 66
b. Tourism Marketing 66
c. Convention Marketing 66
d. Corporate Recruiting Efforts 67
e. Relocation Packets and Information 67
f. Familiarization Tours 67
g. Out-of-Market Media Coverage 68
h. Enhancing exposure to the
Arts and Other Causes 70
i. Creating Highly Visible Public
Relations Campaigns for City
Facilities and Services 71
j. Encouraging Community Bonding,
Participation, and Celebration 72
k. Highlighting or Developing Underused
Venues or Sections of the community 73
l. Creating Legacies and Images
Beyond the Events 74
