Tourism Winnipeg

IFEA World Festival & Event City Award Nomination

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22 TOP EXECUTIVE CONTACT INFORMATION: Teresa Cotroneo tcotroneo@folklorama.ca (204) 982-6216 NUMBER OF YEARS FESTIVAL OR EVENT HAS BEEN PRODUCED: Started in 1970, 48 years EVENT DATES: First two weeks in August PRIMARY TARGET AUDIENCE: All community segments RECURRENCE CYCLE: Annually ESTIMATED COMBINED AGGREGATE ATTENDANCE: 413,000 visitors in 2013 Folklorama Experience the energy and excitement of the largest and longest-running multicultural festival of its kind in the world (as determined in 2010 by CIOFF, the International Council of Organizations of Folklore Festivals and Folk Arts). Folklorama began in 1970 as a celebration of Manitoba's centennial, and has grown into an annual two-week festival of global culture. Over 40 volunteer-run pavilions participate each year, showcasing unique cultures in venues throughout Winnipeg. Pavilions feature cultural displays, warm hospitality, authentic ethnic cuisine and lively performances by local, national and international entertainers. The intent of the festival is to highlight the beauty that derives from cultural diversity in Manitoba and promote cultural understanding.

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