Tourism Winnipeg

IFEA World Festival & Event City Award Nomination

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67 67 Once delegates are actually here, Tourism Winnipeg's visitor services representatives provide Event Guides to delegates and counseling to organizers or delegates about things to do during free time. Tourism Winnipeg also encourages delegates to extend their stay in the city and turn it into a vacation, and promotes any festivals or events happening during the applicable time frame through its client servicing arm through attendance building and companion programs. d. Corporate Recruiting Efforts Economic Development Winnipeg Inc. (EDW) is the lead economic development agency for Winnipeg, encompassing EDW, YES! Winnipeg and Tourism Winnipeg. EDW leads global investment attraction, and local business retention and expansion, with its YES! Winnipeg sales force. YES! Winnipeg's business development team assists in the creation and retention of jobs, identifies opportunities that attract new investment, focuses on expansion and helps local entrepreneurs launch new commercial ventures. YES! Winnipeg showcases why Winnipeg is an ideal location and steadfast economic climate for business growth. As part of the "Why Winnipeg" pitch that YES! Winnipeg has in conversations, supporting marketing materials and online, the city's busy schedule of festivals and events are promoted as part of the city's attractive lifestyle. Also, the EDW website links directly to Tourism Winnipeg's event calendar to further showcase what's happening in the city. e. Relocation Packets and Information YES! Winnipeg refers clients to Welcome to Winnipeg Inc., recruiting tours and real estate offices, which assists Winnipeg businesses with the personal side of the relocation process. Tourism Winnipeg's Visitor Guide, which includes information about signature festivals and events is included in the relocation welcome packages. f. Familiarization Tours Tourism Winnipeg regularly hosts FAM tours year- round for meeting planners, VIPs, travel media, and tour operators using festivals and events as a hook to explore the city. Recent examples of FAM tours anchored around events include the CFL's Grey Cup, Folklorama, Festival du Voyageur, RAW: almond and Interstellar Rodeo. Anchoring FAM tours around festivals and events give guests the opportunity to get swept up in the energy, friendliness and vibrancy of the city, and to see how the city has an exceptional track record for rolling out the red carpet while hosting successful events. Tourism Winnipeg also works with festivals to host FAM tours to promote the festivals directly to frontline staff in Winnipeg hotels. William Au

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