Tourism Winnipeg

Tourism Winnipeg Destination Marketing Plan 2019

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Economic Development Winnipeg | Tourism Winnipeg | YES! Winnipeg 19 Visitor Experience Marketing Weekly "What's Happening in Winnipeg" emails will continue to be distributed to attractions and hotels to ensure frontline staff can provide visitors with the most up-to-date and accurate information about what's going on in Winnipeg. Tourism Winnipeg's visitor publications also serve as quick and easy reference tools for frontline staff and visitors alike. Tourism Winnipeg will provide hotels with seasonal elevator posters promoting what guests can see and do in Winnipeg as well as notify industry, including taxis and ride share companies, when citywide conventions are in the city for optimal visitor servicing. Tourism Winnipeg will also continue to enhance online tools and increase engagement on social media to better service visitor enquiries in the digital space. Leisure Travel The leisure market represents 76 per cent of all travel to Winnipeg. Within this market, visiting family and friends accounts for 43 per cent (1.7 million) of all travel to Winnipeg and approximately $275 million in tourism spending. All other leisure travel accounts for 33 per cent (1.3 million) of total visits and an estimated $243 million in visitor spending. Source: Statistics Canada, Research Resolutions and Consulting Ltd. (2014 Cities) Tourism Winnipeg will continue to identify competitive advantages and unique selling propositions that enhance visitor experiences. As marketing platforms are being implemented, Tourism Winnipeg will promote seasonality, arts and culture, architecture, gaming, sports and recreation, cuisine, nightlife, shopping, neighbourhood treasures, and more. Tourism Winnipeg will continue to develop niche itineraries and campaigns that specifically appeal to various groups interested in unique Winnipeg experiences. Target Markets Primary Families (multigenerational, millennials, baby boomers), culture lovers, student/youth Secondary Couples (romantic getaways), women (girlcations), men (mancations), seniors Geographic Markets Primary Manitoba (outside of Winnipeg), northwestern Ontario, eastern Saskatchewan, North Dakota Secondary Minnesota Tactics Tourism Winnipeg has developed a strategic marketing program that complements the sales, travel media and visitor experience activities that increase visitation to Winnipeg. Enhanced programs are constantly evolved to capture trends as demographics change and technology opens doors to reach new audiences. Seasonal Co-Op Advertising Campaigns A comprehensive cooperative advertising campaign will target audiences through a mix of print, website, digital, display, social, sponsored content, and paid search opportunities. Co-op partners will be promoted on www.tourismwinnipeg.com through packages and deals, giving them direct leads to potential visitors in a: Winter Campaign Tourism Winnipeg will continue to promote 'Winterpeg' as a winter destination for families and millennials. Spring Break/Spring Campaign Tourism Winnipeg will continue to promote Winnipeg as a spring break/spring destination for families and university students. Summer Campaign Tourism Winnipeg will continue to promote Winnipeg as a summer vacation destination, targeting families, arts and culture lovers, and culinary enthusiasts. Holiday Shop and Stay Campaign Tourism Winnipeg will continue to offer a holiday shopping campaign to increase overnight visitation by offering a "Buy Two Nights, Get the Third Night Free" promotion. Publications Tourism Winnipeg develops quality publications to showcase Winnipeg in print and digital formats. Winnipeg Visitor's Guide The Winnipeg Visitor's Guide will position the city as a desirable four-season destination and will be recognized as the flagship publication for planning a visit to Winnipeg. It is the ultimate planning tool, featuring things to see Mike Peters

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