Issue link: http://tourismwpg.uberflip.com/i/1019180
20 2019 Destination Marketing Plan and Partnership Opportunities and do. The guide is also used as a promotional piece across all markets and is distributed to hotels, visitor hotspots and visitor areas outside of Winnipeg. Tourism Winnipeg's visitor experience manager also conducts training for frontline staff to ensure familiarity with the guide's content. Maps Maps of Winnipeg are included in the Winnipeg Visitor's Guide and printed on large tear-away pads. The maps showcase Winnipeg's accommodations, attractions, parks and shopping. They also identify Winnipeg's key neighbourhoods including downtown, the Exchange District, St. Boniface, Osborne Village, Corydon Avenue, and the West End (including the airport). Tourism Winnipeg has also developed several walking area maps that include an airport district walking trail map, a Portage Avenue West walking trail map, and a downtown skywalk map. The Loop/La Boucle Brochure The Loop is a 9.5 kilometre, 3.5- hour self-guided circuit that gives walkers an opportunity to explore Winnipeg's historic, cultural, architectural, and modern-day gems in the downtown and St. Boniface neighbourhoods. Fascinating facts and trivia are revealed through fifty points of interest highlighted along the route. Culinary Brochure The culinary scene brochure provides a sampling of the most sought-after culinary categories from Tourism Winnipeg's food blog, www.pegcitygrub.com. Tours Brochure The Tours brochure features guided, self-guided and walking tours throughout the city. This brochure is distributed through Winnipeg's hotels and visitor centres. Factoids Brochure The Factoids brochure – available in English and French – contains interesting trivia and fun facts about Winnipeg that will satisfy the curious traveller. It is one of Tourism Winnipeg's most popular print pieces and is updated annually. Winnipeg Lure Brochure The Winnipeg Lure brochure is a bilingual publication that provides an overview of the city, showcasing Winnipeg's major attractions and attributes. Digital Marketing Tourism Winnipeg will continue to increase its investment in digital marketing efforts, including continued enhancement of its social media and content marketing strategy. This marketing will increase website traffic, engage online users in new markets, further optimize search engine rankings and increase conversions, while building a loyal and growing fan base. E-Newsletter Tourism Winnipeg will continue to distribute a monthly e-newsletter about what's happening in Winnipeg to its 20,000+ subscribers. Utilizing dynamic imagery, the newsletter will continue to feature current events and provide links to contesting, packages and deals, and partner spotlights. Website As a digital hub, www.tourismwinnipeg.com is Tourism Winnipeg's primary marketing tool and call-to-action for destination inspiration. Completely redesigned for 2019, the easy-to-navigate website features upcoming events, itineraries, video and blog content, top 10 lists, and neighbourhood overviews. In addition, the website features dynamic content for the meetings, travel trade, sports and special events, travel media, and industry audiences. The website also features custom landing pages that support the seasonal leisure marketing campaigns and citywide conventions. Visitation to the website continues to handle large traffic volumes, with more than 800,000 visits and 2.6 million page views annually. The most popular pages include Upcoming Events, 101 Things to Do, Top 10 Winnipeg Must-Sees, Family Fun and Where to Eat. Tourism Winnipeg will offer key promotional website opportunities that will increase visibility and drive traffic to partners, such as website listings and display advertising. SEO and Paid Search Tourism Winnipeg will offer Google Advertising co-op advertising that will send traffic directly to a partner's profile page from www.tourismwinnipeg.com on a pay-per-click basis. When users search Google for travel terms (such as Winnipeg hotels, events, things to do, etc.), partner ads will appear through Tourism Winnipeg's website along the side bar or be in the yellow-highlighted box. This provides a targeted approach and greater reach, generating more traffic and leads, while taking advantage of Tourism Winnipeg's search engine optimizations. Only in The Peg Blog Only in The Peg is a blog that profiles things to see and do in Winnipeg. It offers a fresh and fun look at the city's attractions and activities. The blog will continue to offer featured posts on things to do, new developments, holidays, and trending content to its growing fan base of 4,000 Little Brown Jug