Issue link: http://tourismwpg.uberflip.com/i/1019180
Economic Development Winnipeg | Tourism Winnipeg | YES! Winnipeg 21 Leisure Travel Trends » Leisure travelers continue to utilize multiple resources for travel planning, with 58% referencing user- generated content, 54% referencing social media and 48.6% referencing printed materials 1 » Tourism bureau websites continue to be a prominent resource for travel planning, with 33% of travellers using this resource 1 » Budget airlines are spreading their wings and crossing vast oceans which means younger travellers and all budget-minded adventurers have more options to experience something new 2 » Humanitarian volunteering while enjoying an adventure is becoming an alluring trend among younger millennial travelers 2 » A recent study found that 79% of Americans would consider an overseas trip during the winter, and 53% of them would not be seeking a change in weather – suggesting that winter may become the new peak season 3 Sources: 1 State of the American Traveler, Winter 2018 report; 2 Priority Pass; 3 Intrepid Travel Priority Pass monthly visits. Tourism Winnipeg will offer sponsored content opportunities to partners for additional brand exposure. Peg City Grub Blog Tourism Winnipeg continues to appreciate the importance of culinary tourism via its flagship Peg City Grub blog. This blog is the premier source for the best places to eat and experience food in Winnipeg. Growth of the blog continues to be strong, averaging 35,000 monthly visitors. Peg City Grub will continue to strengthen its media and community relationships to garner exposure through third-party articles, culinary events, and networking opportunities. Tourism Winnipeg will offer sponsored content opportunities to partners for additional brand exposure. Video Tourism Winnipeg will continue to create organic video content that will be promoted through its website and various social media channels. These short videos will highlight a variety of experiences that support the organization's advertising campaigns and current events. Key pillars in the destination attraction strategy will include a flagship leisure video, seasonal videos, and niche market videos showcasing Winnipeg as a family, culinary, and arts destination. Social Media Tourism Winnipeg continues to invest human and financial capital in monitoring, developing, and growing its social media presence through innovative campaigns, new technology platforms, eye-catching photography, keyword searching, and monitoring. Tourism Winnipeg will continue to increase its audiences on Facebook, Twitter, Instagram, and YouTube while exploring other channels such as Snapchat. Live Video Live video is one of the most powerful social media tools available. Tourism Winnipeg will continue to broadcast live video through its Facebook, Twitter and Instagram apps during key events including sneak previews, new announcements, grand openings, behind-the-scenes experiences, and other major occasions. Facebook Tourism Winnipeg will continue to increase engagement and followers on Facebook through the use of advertising, enhanced visual content, contesting, interactive posts, and boosted posts. Tourism Winnipeg's Facebook page has more than 83,000 highly engaged fans and continues to build momentum. Twitter Tourism Winnipeg will continue to grow its Twitter account of 33,100 followers through active listening, quick response times, curating and sharing content, and broadcasting the latest news @tourismWPG. Tourism Winnipeg will also develop and monitor key hashtags to increase its reach. Instagram Tourism Winnipeg will continue to develop and grow engagement on its Instagram account of 30,300 by curating the best images of the city through partnerships with local photographers. Instagram tours are also highly successful in generating content through third-party accounts, with the average tour generating more than 100 photos and 25,000 impressions. YouTube Tourism Winnipeg has developed a strong video strategy resulting in consistent traffic to its YouTube channel. Tourism Winnipeg will continue to invest in high-quality, large- scale 'lure' videos as well as in shorter, more guerilla-style videos to be posted throughout the year. CrowdRiff CrowdRiff is the leading visual marketing platform for travel and tourism, growing in significance as an influencer as more and more travellers turn to user-generated visuals for discovery and decision-making. Tourism Winnipeg will leverage CrowdRiff's user-generated imagery to power and update its website. The platform provides further engagement with the authors of posted photos to increase conversation and grow Tourism Winnipeg's social media platforms. Mike Peters