Tourism Winnipeg

37 2018 Annual Report Meetings & conventions co-op advertisement program A total of $110,000 was allocated for this campaign, targeted at meeting planners and association executives, positioning Winnipeg as a desirable meetings and conventions destination. Campaign participants included the RBC Convention Centre Winnipeg, Travel Manitoba, Tourism Winnipeg, and the Canadian Museum for Human Rights. Campaign results were extremely successful attracting 14.1 million impressions, over 424,594 engagements, and 95,202 video views across all platforms. New microsite for convention delegates A brand new website was launched for convention delegates with personalized conference information and curated content tailored to the dates of their conference. This website is key for building meetings and conventions attendance. Leisure winter campaign The campaign promoted Winnipeg's winter season and resulted in almost 20,000 visits to the winter-themed microsite, over 1.1 million impressions, 62,158 direct clicks, and 56,678 views across all platforms. In addition to social media a direct mail piece targeted 50,000 Grand Forks and Fargo households. Spring break and summer leisure campaigns Tourism Winnipeg ran two leisure campaigns targeting vehicle traffic in the 800 kilometre market for spring break/spring and summer seasons. Both campaigns drew significant results with over 5.8 million impressions across all platforms, 34,689 direct clicks, 120,841 website visits, 503,466 video views and 8,340 travel packages selected. Holiday shop & stay leisure campaign The annual holiday shop & stay leisure advertising campaign ran from October to December, 2018 and targeted holiday shoppers and visitors with family and friends in the city. The campaign drew in 3.9 million impressions across all platforms, 59,816 direct clicks, 37,583 website visits, 513,384 video views and 912 travel packages selected. New for 2018, Tourism Winnipeg partnered with Expedia to run an ad campaign promoting hotel packages and flights to the city, resulting in 8,644 booked hotel room nights and 3,641 booked flights. "Too good not to" commercials Tourism Winnipeg produced seven niche market spots for social media platforms and to support leisure advertising campaign efforts. Spots featured culinary, tours, festivals, family fun, attractions, holiday shopping, and spas. The videos have garnered over one million views across all platforms to date. YES Winnipeg! brand identity refresh Completed a brand assessment process with YES! Winnipeg to enhance and define its value proposition. The new tagline "Growing your business here" was unveiled at the Investor Breakfast, and has been incorporated into EDW's print and digital content. Winnipeg ambassador videos Two brand new videos were created and showcased at the state of the city and Winnipeg Chamber luncheons featuring prominent Winnipeg leaders, profiling the momentum of the city, and calling for citizens to become ambassadors for Winnipeg. Marketing Results Mike Peters

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