Tourism Winnipeg

EDW YW Marketing Plan 2020

Issue link: http://tourismwpg.uberflip.com/i/1221195

Contents of this Issue

Navigation

Page 28 of 35

Identify channels We will research and build the relationships required to identify and understand the full suite of local, national and international talent channels available to local businesses. This map and the accompanying advice from the talent team will connect companies to talent quickly and effectively. Channels will include various software- driven platforms, labour market impact-exempt programs, unique post-secondary offerings, for-profit and non-profit organizations and accelerated options for skilled immigrants. Align education and industry To develop the right talent for local employers, we need to ensure post-secondary programming is meeting industry needs. We will work with government, education institutions and partners such as the Business Council of Manitoba, who is already doing valuable work in this area, to focus on co-op student programs and international student recruitment. Create a talent toolkit for business Manitoba businesses are experts in selling their companies and job opportunities to talent, but they struggle to sell Winnipeg. That's where we come in. Our in-house marketing and market intelligence teams will compile a toolkit of resources and assets to help Winnipeg companies compete for skilled workers on a global stage. High-quality videos, images and data will showcase Winnipeg's superior quality of life and competitive advantages. Conduct international recruitment missions Recruiting senior- level employees is a challenge and our companies are often forced to look out of market for the people who meet their organization's needs. We will leverage best practices from other Canadian jurisdictions and plan international talent recruitment missions to key markets where we know specific talent pools are available and where potential candidates may find life in Canada an attractive option. Welcome talent home Manitoba produces high-quality graduates, but over the years many have left to pursue careers in other markets. Their quality of life may take a hit in Canada's larger cities with long commute times and expensive housing make it hard to thrive, especially for young families. Winnipeg's competitive advantages in these areas build a strong case for former residents to move home. We will use proactive marketing campaigns, technology platforms and partnership with post-secondary alumni networks to recruit these experienced professionals back home to fill senior positions in key sectors. Photo courtesy Tyler Walsh Economic Development Winnipeg | YES! Winnipeg 29

Articles in this issue

view archives of Tourism Winnipeg - EDW YW Marketing Plan 2020