Issue link: http://tourismwpg.uberflip.com/i/1221195
EDW will develop and produce impactful marketing materials to position Winnipeg as a key player in each key sector. A mix of print, digital, video and blog content will provide multiple touch points and build awareness of the Winnipeg advantage: Sector and subsector sellsheets EDW will continue to create compelling sector and subsector sellsheets to highlight and promote the top key advantages for Winnipeg and support the business development team in their efforts. These pieces rely highly on colourful infographics and impactful data. Website EDW will redevelop and market edwinnipeg.com to better house and showcase our competitive advantages, the achievements of local companies and important resources in each sector. New features will include related articles, better data visualization and more imagery. Sector videos A comprehensive sector video series will continue to be updated and produced for inclusion on the website, social media and at trade shows. In addition, key videos showcasing the remarkable stories and companies within each sector will be pushed out through digital channels and targeted paid marketing efforts to support the business development team. Search engine optimization and paid search EDW will continue to invest in search engine optimization and paid search to drive awareness and traffic to the website, and elevate information for site selectors and targeted audiences. Photo and video asset creation EDW will continue to develop and curate stunning photo and video assets to tell the Winnipeg story through a sector's companies and people. These assets will be repurposed in key print, digital and video collateral. Master slide pitch deck Working with the latest available data, EDW will continue to develop and enhance a compelling and customizable pitch deck to support the business development team's bids and presentations. Content marketing EDW will profile and showcase Winnipeg's unique companies and their impact on the economy and the city. Through engaging storytelling both in written and video format, these newsworthy stories will be created throughout the year and targeted to key audiences and media for maximum distribution and engagement. Hyper-targeted sales mission ad campaign EDW will hyper-target the locations of sales missions for each sector and promote Winnipeg and the business development manager's presence at the show, along with Winnipeg's competitive advantages. 2020 priority target sector business development strategies This business development and communications plan establishes key priorities and details required to achieve Economic Development Winnipeg's (EDW) vision and mandate. Priority is given to five primary sectors: advanced manufacturing, aerospace, agribusiness, information and communication technologies, and creative industries with other activities focused in the sectors of energy and environment, financial services, life sciences, and transportation and distribution. Sector marketing and communications activities Economic Development Winnipeg | YES! Winnipeg 11