Issue link: http://tourismwpg.uberflip.com/i/1221195
12 2020 Business Development & Communications plan Advanced manufacturing Winnipeg has the unique opportunity to solidify itself as Western Canada's centre for advanced manufacturing. This bold move is backed by the existence of a manufacturing ecosystem that already supports the competitive operation of important established companies such as Canada Goose, Price Industries and New Flyer Industries. Additionally, Winnipeg is home to companies like Precision ADM, Boeing Canada and JCA Electronics that bring Industry 4.0 enabling technologies to the city's manufacturing sector. Subsector focus Additive manufacturing, transportation manufacturing, as well as machinery and equipment manufacturing Target markets/audiences Businesses, site selectors and CEOs in advanced manufacturing, additive manufacturing, transportation manufacturing, as well as machinery and equipment manufacturing Primary Canada, Germany Secondary United States Tactics YES! Winnipeg (YW) has developed a strategic sales plan in collaboration with stakeholders to develop and grow investment, talent and help businesses succeed. A Team Manitoba approach with compelling messaging, an elevated presence at trade initiatives and client events, enhanced promotional materials and a comprehensive website (edwinnipeg.com/manufacturing) assists in highlighting the Winnipeg advantage. Industry collaboration YW will continue to be an active supporter and collaborator with key industry partners such as: Canadian Manufacturers & Exporters Association (CME Manitoba), CIC Engineering (Composites Innovation Centre), Industrial Technology Centre (ITC), WESTEST (PAMI) Participate in their events and connect with senior leadership to support manufacturing companies in growth mode. CentrePort Canada, World Trade Centre Winnipeg, Export Development Canada, Business Development Bank of Canada, Winnipeg Chamber of Commerce Support initiatives these organizations undertake to expand business in Winnipeg and share pertinent market intelligence when possible. Province of Manitoba (Economic Development & Training, Economic Development Office) and federal government (Western Economic Diversification, National Research Council) Link businesses to the appropriate program, grants or incentives to facilitate their growth in Winnipeg. Academic institutions (University of Manitoba, Red River College, Manitoba Institute of Trades and Technology) Collaborate to support the development of a skilled labour force that meets the demand of businesses. Global Affairs Canada/Trade Commissioner Service and Invest in Canada Identify leads of businesses considering locating to Canada and present the Winnipeg option in a timely fashion. Business development activities YW's business development activities include prospecting, in-person meetings, follow-up calls, relationship building, presentations, proposals and pitches, tracking, customized site inspections and servicing. Photo courtesy New Flyer PRIMARY SECTORS 12 2020 Business Development & Communications plan