Tourism Winnipeg

St. John's Cathedral Students: University of Winnipeg » College | University Town A college/university town is a community or city neighbourhood that is dominated by its university population. The presence of the university supports economic development and increases student population from within and outside a destination. Tourism Winnipeg will increase its sales activities to religious meeting and convention planners in order to increase the number of religious conventions and assemblies held in Winnipeg. This market segment is of special interest as religious conventions generally meet during summer, when business travel is slower. The Canadian Museum for Human Rights also offers tourism opportunities in the student/youth, travel learning, leisure fellowship and intergenerational religious market segment. » Lesbian, Gay, Bisexual and Transgender (LGBT) The Lesbian, Gay, Bisexual and Transgender (LGBT) market is large, affluent and likes to travel. They have a higher-than-average disposable income and take frequent trips with higher than average per trip expenditures. LGBT travellers are interested in LGBT-friendly destinations that are welcoming and support diversity. They are seeking destinations with an LGBT infrastructure of bars, restaurants, hotels, nightlife, entertainment, businesses and media. Living Prairie Museum Winnipeg Pride Festival: New Media Now Tourism Winnipeg will develop relationships with Winnipeg's post-secondary institutions to promote their activities and events as part of Winnipeg's tourism products and services, and to attract international students and encourage them to invite their friends and relatives to visit Winnipeg. Tourism Winnipeg will also promote Winnipeg as a vacation destination to colleges and universities in the high volume markets (within 800 kilometre radius) with a focus on similar or like faculties, studies and sports exchanges. Strong links to the student population will be established through digital marketing initiatives, including platforms such as Facebook or Twitter. » Old St. Boniface | Winnipeg's French Quarter St. Boniface, Winnipeg's French Quarter, offers a rich history of the francophone community. A friendly welcome awaits as one experiences the "joie de vivre" of the voyageur fur traders who first settled here in the 1800s. The oldest part of St. Boniface is filled with restaurants, shops and attractions, and is home to many sites of historical and cultural significance. Shopping in St. Boniface: Provencher Boulevard BIZ St. Boniface: Ruehle Design Tourism Winnipeg will collaborate with the Canadian Museum for Human Rights, the local LGBT community and industry partners to increase LGBT visitations and to increase the quality of servicing through workshops. Tourism Winnipeg will partner with Tourisme Riel and industry partners to feature this unique part of Winnipeg that is rich in culture and heritage, and offers year-round attractions and activities that have special appeal for all ages and interests. » Religous or Faith-Based People of faith are motivated to travel individually or in groups in order to satisfy pilgrimage, missionary or leisure (fellowship) interests, as well as needs related to leisure, retreats, Christian camps, adventure and volunteer vacations. The Religious Conference Management Association represents more than 800 diverse religious organizations that are responsible for planning more than 14,000 conventions, meetings, assemblies, retreats and cruises annually. Collectively, these events attract more than 11 million participants, illustrating the size of the market. » Responsible Tourism | Ecological Alruism Tourism has become a human rights issue as it impacts the environment, the survival of indigenous people and the well being of other cultures. Responsible Tourism is about delivering sustainable value to society at large, as well as to shareholders, for the long-term benefit of both business and society. World-class attractions such as The Forks, the Canadian Museum for Human Rights, Plug In Institute of Contemporary Art, FortWhyte Alive, Oak Hammock Marsh, Upper Fort Garry Heritage Park and Interpretive Centre, etc. help position Winnipeg as a major destination for sustainable tourism through their commitment to the environment and best practices. Travel Manitoba, Tourism Winnipeg, Assiniboine Park Conservancy's International Polar Bear Conservation Centre, Canadian Museum for Human Rights and related industry partners are collaborating in the development of this important journey. » Shopping Shopping is a major part of a travel experience whether it is the sole purpose of a trip, by-product of visiting, or the purchase of gifts, novelties and souvenirs. It can also include those who shop "locally" in support of social belief and economic reasons. There is growing interest in the shopping segment as it provides a great proportion of indirect employment as shopping expenditures are retained within the local economy. Tourism Winnipeg will develop a shopping marketing strategy that promotes shopping as an activity and encourages visitors A Master Tourism Plan for Winnipeg | 2011-2015 | 2013 UPDATE 23

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