Tourism Winnipeg

NICHE MARKET SEGMENTS There is an increasing evolution of niche experiences impacting tourism. According to Chris Anderson, the author of The Long Tail, "Our culture and economy is increasingly shifting away from a focus on a relatively small number of 'hits' (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers." issues, stories and events will move visitors from darkness to light and from despair to hope. Visitor experiences will be enriched through technology, digital media and theatre that will inspire people to stand up, be empowered and heard. » Winnipeg | A City of Outdoor Exploring The Forks North Portage Partnership states "The Forks has been developed as a "meeting place," a special and distinct, allseason gathering and recreational place at the junction of the Red and Assiniboine rivers, through a mixed use approach, including recreational, historical, cultural, residential, institutional and supportive commercial uses." Tourism Winnipeg will continue to position The Forks and Old St. Boniface as major attractions for year-round recreational activities, including walking, hiking, skateboarding, river and winter sports activities. The Parks Canada-Variety Club Heritage Park, Manitoba Children's Museum, Manitoba Theatre for Young People, shopping, dining, sightseeing, aboriginal experiences, theatre and centre stages for special events and celebrations will be prominently positioned in the marketing communications materials. In addition, FortWhyte Alive, Oak Hammock Marsh, Routes on the Red, Assiniboine Park Conservancy, Saison Voyageur, etc. will also be featured for outdoor experiences. Aboriginal Ceremony: Myron Boisjoli The Forks has become a focal point of the city and its prominence continues to rise. The Esplanade Riel Bridge, a pedestrian walking bridge across the Red River connecting The Forks to Old St. Boniface, Winnipeg's French Quarter, dramatically impacted Winnipeg's skyline. The Canadian Museum for Human Rights on-site at The Forks will continue that transformation. Tourism Winnipeg will identify competitive advantages and unique selling propositions that create visitor experience benefits for niche market segments. High-impact product descriptions and promotional imagery will portray niche market experiences to attract visitors with specific interests. » Aboriginal Aboriginal tourism is defined by Aboriginal Tourism Team Canada as aboriginal-owned and -managed facilities, events and activities, whose programming and purpose reflect the history and culture of Aboriginal peoples, and fall within the attractions, adventure travel/ecotourism or event sectors of the tourism industry. Winnipeg is gaining a reputation for its rapidly expanding aboriginal tourism experiences from local history and heritage sites to customs and traditions. Tourism Winnipeg will collaborate with industry partners to guide in the development of aboriginal tourism products and services and to promote authentic aboriginal tourism experiences through the many festivals, historic attractions, and the visual and performing arts. Speedworld Indoor Racetrack Riverwalk at The Forks: The Forks North Portage Partnership Tourism Winnipeg will collaborate with the Canadian Museum for Human Rights and interested stakeholders to position the museum as a significant travel motivator. The museum elevates the city of Winnipeg as a travel destination on the world stage. » Action Action tourism involves sport activities, such as golfing, tennis, hiking, skateboarding, biking, running, etc. Action tourism does not require a close or authentic interaction with nature, but can be delivered in amusement and recreation parks. Recreation is an activity of leisure and is found in many different forms shaped by individual interests and by social surroundings. There is growing interest in this product with increased awareness in the health and well-being of the general population. The Government of Canada supports active living through the Trans Canada Trail, an 18,000-km recreation corridor across Canada that includes 81 km in Winnipeg. Tourism Winnipeg is well positioned to promote recreational activities as one of the many reasons to vacation in Winnipeg, as the City of Winnipeg has invested in its recreational facilities, including outstanding golf courses, tennis courts, skateboard parks, walking/running and biking paths. The Forks: Dodgie Dator 22 A Master Tourism Plan for Winnipeg | 2011-2015 | 2013 UPDATE

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