Issue link: http://tourismwpg.uberflip.com/i/134953
» Sales Activities Tourism Winnipeg will collaborate with stakeholders to promote Winnipeg as a sports and special events destination to national sport organizations and major event organizers by attending key trade shows and marketplaces. Relationship marketing will also include: Internet marketing specific to the needs and interests of the sports and special events market Hosting national sport organizations and special event organizers on site visits of Winnipeg to showcase Winnipeg's growing inventory of sports and special events facilities Sales calls on provincial and national sport organizations, and community arts groups Burton Cummings Theatre: Dan Harper SPORTS AND SPECIAL EVENTS Sport tourism is any activity where people are attracted to a particular location as a sport event participant, an event spectator or to attend sport attractions. Sport tourism is a grassroots economic development initiative involving municipalities, national and provincial sport organizations, and sport and tourism partners. More than 200,000 sport events occur in Canada each year for an estimated value of $2.4 billion annually. Clinical research and public education are helping to advance the healthy living lifestyle movement. Product label claims and warnings, good manufacturing practices and adverse effect reports are working to educate the public in decisions related to personalized nutrition and exercise. There is an emerging demand for increased recreational activities and sports. This trend contributes to the development of amateur sports that in turn, increases sports training, competitions and tournaments, resulting in more opportunities for destinations to host amateur sporting events. Preparing request for proposals when Winnipeg is competing with other cities for the privilege to host a sports or special event Excellence in convention servicing, including securing sports and event facility space, hotel room blocks and rates; providing participant and attendee travel information, and destination promotional materials to increase participant attendance; and tracking and post-event satisfaction surveys » Sport Manitoba | University Athletic Teams Tourism Winnipeg will organize and host networking luncheon events for Sport Manitoba executive directors to strengthen relationships, foster ongoing communication, and share industry updates and tools that can be used to bring major sports events to Winnipeg. Tourism Winnipeg will also attend local sports events and annual general meetings to encourage organizations and university athletic departments to bring their regional and national competitions to Winnipeg. Special events include arts and cultural events that attract performers, audiences and media. Special events of national or international stature contribute to the economic well-being of a host city. In addition to the direct spending of participants and operational event expenditures, product placement through media coverage contributes positively to the image of a city and represents substantial advertising value. Sports and special events often have lasting legacies in host cities. They create economic growth, community visibility, volunteerism, leadership development, infrastructure development and civic pride. Tourism Winnipeg leads efforts, collaborating with Travel Manitoba; Sport Secretariat of the Department of Culture, Heritage and Tourism; Sport Manitoba, MTS Centre, arts groups and industry partners to attract sports and special events to Winnipeg. A Master Tourism Plan for Winnipeg | 2011-2015 | 2013 UPDATE Basketball game: Dan Harper 27