Issue link: http://tourismwpg.uberflip.com/i/134953
followed by retail at 23 per cent, accommodation at 18 per cent, transportation at 18 per cent and recreation entertainment at seven per cent. Tourism Winnipeg will evolve its research platform to more effectively capture and report on tourism economics, delivering relevant information for its own use as well as that of stakeholders and industry partners. Destination research will include visitor profiling, trackingPerson-Visits by Trip Purpose Total and satisfaction/experience surveys, enquiry tracking conversion studies and analysis, economic impact analysis, focus groups on image perceptions, return on Other Business investment of marketing activities, sales performance measures, Other $140,000 mystery shopper evaluations,361,000 competitive destination analysis, 5% stakeholder and resident surveys and web analytics. 13% » Winnipeg Tourism Expenditures by Category (2010) Total Expenditures by Category Retail $118,242,000 23% Convention Visiting 133,000 Tourism Winnipeg will also create online visitor surveys and Friends | Family share 4% insights on visitor trends and behaviours in the dedicated 1,201,000 research section of its website, along with a bulletin that 42% Accommodations $92,467,000 18% communicates the economic benefits of tourism. Survey Other Leisure information will capture details on how the Winnipeg experience 762,000 made the visitor feel so that testimonials can be used in 27% marketing communications. Shopping Tourism Winnipeg will use research to: Transportation $91,465,000 18% Recreation | Entertainment $33,812,000 7% 250,000 9% Identify trends, interpret markets and track changes in order to Source: Statistics Canada, Research Resolutions & keep informed Consulting Ltd. (Cities 2010) Food & Beverage $163,836,000 33% Source: Statistics Canada, Research Resolutions & According to the 2010 CITIES Profile for Winnipeg, 75 per cent of Consulting Ltd. (Cities 2010) visitors to Winnipeg were from Manitoba, 18 per cent from other Winnipeg Personcent from theOriginStates and two Visits By United (2010) Canadian locations, six per per cent from overseas. Discover new markets, products and uses for established products, resulting in new sources of profit » Winnipeg Person Visits by Origin (2010) Measure operation methods to be more effective and reduce Visitor Activities on Overnight Trips waste United States 169,000 6% Help development of the most effective sales and marketing activities Spectator Engage consumers in order to create good will Sports Play or Ensure satisfaction for positive word-of-mouth advertising and Concert repeat visitations 9% Other Activities Festival or Fair 29% 5% 8% Other Canada 499,000 18% Overseas 53,000 2% Manitoba 2,127,000 75% SECTOR ANALYSIS The 2010 CITIES Profile for Winnipeg is an analysis of domestic and international tourism activity based on the 2010 Travel Survey Historic Site of Residents of Canada (TSRC) and the International Travel Survey 12% Boating (ITS) conducted by Statistics Canada. Research Resolutions & Camping or Fishing Consulting Ltd. customizes the survey data to reflect spending 3% 0.6% and lodging in provinces, cities and other administrative areas. Museum or Visit National or Art Gallery Provincial Park Tourism and Downhill has direct12% indirect effects on every person and 10% business. Skiing or According to the 2010 CITIES Profile for Winnipeg, the tourism Snowboarding sector in Winnipeg supports approximately 44,000 Casino related jobs and represents approximately 2.8 million visitors 0.2% 7% each year, bringing in more than $506 million in direct annual expenditures. Theme or Golfing Amusement Park 3% VISITOR DIRECT EXPENDITURES BY CATEGORY Zoo or The 2010 CITIES Profile for Winnipeg reports that of the $506 2% Botanical Garden million in direct expenditures, the greatest portion was spent Winnipeg Tourism Expenditures By Category (2009) 6% on food and beverage, which accounted for 33 per cent, Source: Statistics Canada, Research Resolutions & Consulting Ltd. (Cities 2010) 16 A Master Tourism Plan for Winnipeg | 2011-2015 | 2013 UPDATE Retail Transportation