Tourism Winnipeg

$150,384,000 31% VISITOR DIRECT EXPENDITURES BY ORIGIN The 2010 CITIES Profile for Winnipeg reports that Manitoba visitors to Winnipeg were responsible for 50 per cent of the $506 million in direct annual expenditures, while visitors originating in other Canadian locations contributed 33 per cent, Americans 11 per cent and overseas travellers six per cent. Winnipeg Direct Expenditures By Origin (2010) TRIP PURPOSE The 2010 CITIES Profile for Winnipeg indicates the primary purpose for travel to Winnipeg was 36 per cent for pleasure, 42 per cent for visiting friends and relatives, 13 per cent for other and 9 per cent for business. Trip Purpose 2010 » Trip Purpose (2010) » Winnipeg Tourism Expenditures by Origin (2010) Overseas $28,639,000 United States 6% $54,033,000 11% Other Canada $167,066,000 33% Trip Purpose 2010 Business 9% Other 13% Other 13% Business 9%Pleasure 36% Manitoba $255,800,000 50% Visiting friends and relatives 42% Pleasure 36% Visiting friends and relatives 42% EXPENDITURES BY TRIP PURPOSE The 2010 CITIES Profile for Winnipeg indicates the expenditures HIGH VOLUME MARKETS (SHORT HAUL) by trip purpose to Winnipeg was 36 per cent for pleasure, 34 per High volume markets are indicative of where the majority cent visiting friends and relatives, 21 per cent for business and 9 of visitors originate. The 2010 CITIES Profile for Winnipeg per cent for other. shows that more than 86 per cent of visitors to Winnipeg were from the high volume markets of Manitoba, Ontario and Expenditures By Trip Purpose (2010) Saskatchewan. » Expenditures by Trip Purpose (2010) Expenditures By Trip Purpose (2010) HIGH YIELD MARKETS (LONG HAUL) Other Long-haul markets are considered high yield due to the 9% longer duration of visitor stays and higher daily expenditures. Business Other The 2010 CITIES Profile for Winnipeg indicates that on 21% 9% average, the Canadian overnight leisure visitor expenditure is Business valued at $76.00, while the American overnight leisure visitor 21%Pleasure expenditure is valued at $131.00 and the American overnight business traveller expenditure is valued at $218.00. 36% Tourism Winnipeg's marketing efforts are directed primarily to the high volume market within 800 kilometres of the city. Although 75 per cent of visitors are from within Manitoba, the high yield market of long-haul Canada, United States and overseas still presents valuable tourism opportunities as this market has a higher spending footprint per visit given the tendency to stay longer and spend more during a stay. Visiting friends and relatives 34% Pleasure 36% Visiting friends and relatives 34% 17 A Master Tourism Plan for Winnipeg | 2011-2015 | 2013 UPDATE Economic

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