Issue link: http://tourismwpg.uberflip.com/i/134953
Winnipeg Exchange District: Brent Bellamy Canada's Royal Winnipeg Ballet: David Cooper Tourism Winnipeg will engage visitors in the following signature experiences, creating a portfolio of linked experiences that are memorable, rich in content and provide a sense of well-being. These experiences will create fond memories, foster positive word-of-mouth advertising, networking and encourage repeat visits. alike can discover a world of flavours while exploring the natural beauty and heritage of Winnipeg's dining districts. » Winnipeg | A City of Architecture Architecture is the process and product of planning, designing and constructing form, space and ambience that reflect functional, technical, social, environmental and aesthetic considerations. Green or sustainable buildings refer to a structure that is environmentally responsible and resource efficient throughout its life cycle: from site to design, construction, operation, maintenance, renovation and demolition. Architecture is often an iconic part of a destination and of growing interest to travellers. » Winnipeg | A City of Cuisine According to the International Culinary Tourism Association, those seeking unique and memorable eating and drinking experiences populate culinary tourism. Exploring local food and beverages is the main motivating factor for travel to specific destinations. A further breakdown of motivation can include interests in wine, beer and spa experiences. Winnipeg's expansive ethnic diversity has led to the creation of an abundance of restaurants, gastro pubs, unique microbreweries and quality dining establishments. Canadian Museum for Human Rights Breakfast: Canadian Tourism Commission Tourism Winnipeg will continue to build upon Winnipeg's reputation as the "Chicago of the North" and promote Winnipeg's unique architecture. These landmarks include: the Exchange District, Manitoba Hydro Place, the Manitoba Legislative Building, the upcoming Canadian Museum for Human Rights, Richardson College for the Environment and Science Complex, University of Winnipeg's Buhler Centre, National Research Council, Winnipeg James Armstrong Richardson International Airport, numerous churches, local landmarks and ethnic neighbourhood avenues. » Winnipeg | A City of Culture The Travel Industry Dictionary defines cultural tourism as being comprised of travellers wishing to become immersed in a language, society or culture of a region. These travellers are motivated by the opportunity to experience the lifestyle, historical, artistic values represented by a destination. The Canadian Tourism Commission defines this market as occurring when participation in a cultural or heritage activity is a significant factor for travelling. Tourism Winnipeg will collaborate with cultural arts groups to showcase Winnipeg's diverse mix of dance, music, visual and performing arts. Nothing moves the spirit like the worldacclaimed Royal Winnipeg Ballet, the extraordinary Winnipeg Symphony Orchestra, the outstanding Manitoba Opera, and captivating theatre groups, such as the Royal Manitoba Theatre Centre or Le Cercle Molière, and others. The Winnipeg Art Gallery, Plug In Institute of Contemporary Art and neighbourhood galleries, travelling exhibits and special events also provide enriching experiences. Fort Gibraltar: Dan Harper SIGNATURE EXPERIENCES Signature experiences are the core products and services of a destination that differentiates it from other destinations and contributes to place identity. These experiences involve more interaction, in which the visitor has an educational, emotional, social and interactive relationship with the destination, its culture and the people who live there. Tourism Winnipeg will position the city as a leading gastronomical destination for foodies who place a high value on unique local food and drink. Tourism Winnipeg will also enhance PegCityGrub. com, a culinary food blog promoting all aspects of food culture in Winnipeg. It will develop culinary trails so visitors and residents A Master Tourism Plan for Winnipeg | 2011-2015 | 2013 UPDATE » Winnipeg | A City of Heritage The National Trust for Historic Preservation defines cultural heritage tourism as "travel to experience the places and activities that authentically represent the stories and people of the past and present." It provides the opportunity to explore where others have been and hear authentic stories that distinguishes an area. Its authenticity adds real value and teaches others of its importance. Louis Riel, considered by many to be the Founder of Manitoba, played a significant role in the development of Manitoba. Tourism Winnipeg will showcase the fur-trade era, which portrays the rapid growth of the city of Winnipeg from an aboriginal trading area at The Forks to a bustling centre of commerce. Each era and wave of immigration contributed to the development of the city and each have compelling stories of bravery, resourcefulness, tenacity, joy and celebrations of its people. » Winnipeg | A City of Human Rights Education The Canadian Museum for Human Rights is Canada's newest national museum with a mission to enhance the understanding of human rights, to promote respect for others, and to encourage reflection and dialogue worldwide. Canadian John Peters Humphrey wrote the original draft of the Universal Declaration of Human Rights 60 years ago. His lifelong advocacy for human rights continues to inspire people today. The museum is a centre for transformation and action. Human rights 21

