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Economic Development Winnipeg brand guide
Colour and typography
Colour
Colour in typography can effectively clarify informational hierarchy and infuses materials with our brand personality. All
three primary colours can be used to highlight text in their respective communications. Cobalt blue, dark blue and teal
can be used in typography across all publications.
Case options
Headlines and callout text should be in sentence case. Headlines and subhead must follow the CP Style where only the
first letter of the text is capitalized. Body copy should always be in sentence case. Upper case can be used with restraint
on small areas of text, such as a paragraph break where a clear visual differentiation is needed between levels of text.
These secondary colours
are the best for use
in typography
Headlines should
be in sentence case
All three primary
colours can be used
used in typography
Headline example Callout example
Callout text should
be in sentence case
Typography
Primary colours Secondary colours
