Issue link: http://tourismwpg.uberflip.com/i/1410971
4 3 Economic Development Winnipeg brand guide Writing style Bullets Any itemized, non-sequential list can use bullet points. Keep items lower-case because it is part of the sentence/idea. No periods. The symptoms of a heart attack include: » dizziness » shortness of breath » confusion » chest pain » numbness in the left arm If a bullet list includes a complete sentence, end each bullet with a period. The leaders of the Asia-Pacific Economic Co-operation forum outlined measures to combat bird flu at the end of their summit Saturday. The measures include: » Committing member countries to effective surveillance to prepare for and reduce the effects of a human pandemic. » Supporting the avian flu preparedness efforts of the World Health Organization. » Compiling lists of experts who could respond to the early stages of an outbreak. » Enhancing public awareness. Capitalization (EDW-style notes) » Capitalize all proper names, trade names, government departments and agencies of government, names of associations, companies, clubs, religions, languages, nations, races, places, addresses. Otherwise, lowercase is favoured where a reasonable choice exists. » Capitalize official common nouns — base, drive, ocean, church, department — when they are part of a formal name: Canadian Forces Base Trenton, Sussex Drive, Atlantic Ocean, Catholic Church, Fisheries Department. Lower-case in subsequent references: the Canadian Forces base, the drive, the ocean, the church, the department. Lower-case committees City of Winnipeg's standing policy committee on innovation and economic development (unless title on a PPT intro slide) » Nationalities and food categories West-Indian Asian dishes West Black Indigenous Peoples (*see writing with sensitivity) » Geographic regions: Western Canada, Eastern Canada, Atlantic Canada, Prairies » Lower case when using region as descriptive: western Canadian prairie prairie-style