Tourism Winnipeg

Economic Development Winnipeg brand guide 2021

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39 Economic Development Winnipeg brand guide Writing style EDW's brand voice is the city's biggest cheerleader. There is a focus on sharing successes and good news about Winnipeg, the people and businesses that live and work here, and the advantages available in the city. With a future- forward outlook, the voice is always written in the present active tense. This voice relies on sharing stories, experiences, and successes to show the world how great Winnipeg is. Examples are used to back up its arguments, both quantitative and qualitative. Ultimately, this voice is about building up the narrative of Winnipeg as a great space for business. Economic Development Winnipeg's brand voice Brand personification Age 40-50 Career Sales professional based in Winnipeg, in a career that involves some national and international travel Education Practical experience in the business world is the #1 education source – learning what businesses are truly interested in, and how that affects people in their daily lives Experience Has always lived in Winnipeg but travelled to other cities for work and leisure – providing a better comparative experience between cities Behaviours Eager, excited Commonly used words Competitive World-class Advantage Impact Value Building Best Collaborative Central Affordable Engaging Creating content that is easy to read for industry experts and the general public alike, in a manner that piques their interest. Positive Sharing positive stories about the city, and changing perspectives about Winnipeg for the better Passionate The advocate for promoting Winnipeg to the world Brand characteristics

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