Tourism Winnipeg

Economic Development Winnipeg brand guide 2021

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4 0 Economic Development Winnipeg brand guide Writing style YES! Winnipeg's brand voice is the voice of business in Winnipeg. Using short sentences and avoiding complicated words, the voice is always written in the present active tense, while minimizing the use of adjectives and adverbs. This voice relies on quantitative and fact-based data, using facts and figures to back up its arguments. Bullet points and the use of visual data supplement base text – all of which is fact-based, using substantive arguments over buzzwords and equivocation. The brand cites examples as demonstrations of success wherever possible. YES! Winnipeg's brand voice Brand personification Age 45-65 Career Winnipeg-based CEO (industry non-specified) Education Bachelor of Commerce Experience Decades of business experience (cross-industry) Behaviours Confident, logical, serious, authoritative, mature, rational, candid Commonly used words Competitive Strategic Innovative Intelligent Talent Hub Opportunity Impact Unique Sleek modern and well-polished in everything written. Self-assured the authoritative voice for Winnipeg's business development, often driving the conversation. Knowledgeable the premier source of information for and about Winnipeg's private sector. Brand characteristics

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