Issue link: http://tourismwpg.uberflip.com/i/1410971
41 Economic Development Winnipeg brand guide Writing style Tourism Winnipeg's brand voice is a fun and energetic introduction to everything the city has to offer. Food, stores, attractions, events, festivals… everything that is exciting about the city, Tourism Winnipeg is there to share it. This brand voice uses long sentences, and never shies away from a good pun or humorous wordplay – adding to the quirky brand persona. The narrative style used is experiential, focusing more on the emotions present at attractions and events. Any tourism-related market is covered by this voice including meetings and conventions, travel trade, sport, and leisure. Highly promotional, the brand voice is an unapologetic fan of everything Peg City. Tourism Winnipeg's brand voice Brand personification Age 40-50 Career Sales professional based in Winnipeg, in a career that involves some national and international travel Education Practical experience in the business world is the #1 education source – learning what businesses are truly interested in, and how that affects people in their daily lives Experience Has always lived in Winnipeg but travelled to other cities for work and leisure – providing a better comparative experience between cities Behaviours Eager, excited Commonly used words Competitive World-class Advantage Impact Value Building Best Collaborative Central Affordable Fun sharing content with a wink and a nudge, not taking itself too seriously and getting a few laughs from the reader. Experiential writing from a personal angle, allowing the reader to visualize themselves in the moment of whatever is being written about. Outgoing the life of the party, always in the know and ready to share tips to everyone around them. Brand characteristics