Tourism Winnipeg

2016-2018 | A Master Tourism Plan for Winnipeg 11 VISITOR EXPERIENCE THEMES D. Lewis (2001), DeBotton (2004) and Peters (2003) conducted studies of world lifestyle trends that provided insight into consumer travel motivations and destination attributes. They found that there is a significant trend for people to want to understand the lifestyle of others. And that they seek to grow as individuals by experiencing a destination through lifestyle interests. They confirmed that consumers want to engage with locals, are active in their pursuits and enjoy a variety of encounters on any single trip. Winnipeg offers a diverse array of attractions that provide a variety of distinctive experiences that have special appeal to visitors and residents alike. Winnipeg's tourism products continue to grow and evolve with increased interest and investment. » Winnipeg – A City of Arts and Culture The Travel Industry Dictionary defines cultural tourism as being comprised of travellers wishing to become immersed in a language, society or culture of a region. These travellers are motivated by the opportunity to experience the lifestyle, historical, artistic values represented by a destination. Destination Canada defines this market as occurring when participation in a cultural or heritage activity is a significant factor for travelling. Tourism Winnipeg will collaborate with indigenous and cultural arts groups to showcase Winnipeg's diversity and rich visual and performing arts experiences. St. Boniface, Winnipeg's French Quarter, Aboriginal attractions from heritage sites to customs and traditions, and the performing and visual arts will be focal points. Winnipeg will also be positioned as an ideal destination for the film industry. » Winnipeg – A City of Cuisine The role food plays in the world of travel has evolved into a $150 billion industry annually according to the World Food Travel Association. Today there is a greater focus on health and healthy eating, the buying-local movement, the ubiquity of eating and drinking and the popularity of television celebrity chefs and cooking shows. The culture of a destination is being captured through food and dining. It provides experiences in which one learns about, appreciates and consumes food and drink that reflects the local cuisine, heritage, culture and traditions. Tourism Winnipeg will position the city as a leading gastronomical destination for foodies who place a high value on unique local food and drink. Tourism Winnipeg will continue to enhance PegCityGrub.com, a culinary food blog promoting all aspects of food culture in Winnipeg. It features culinary trails and the latest culinary offerings ranging from top chefs and food trucks to ethnic delights and savoury bites. » Baby Boomers | Seniors In 2011, the first of the baby boomers became seniors, and over the next 20 years their numbers are expected to increase from 4.3 million to 9.8 million in Canada alone. Baby boomers continue to be a potent force in travel according to a recent report from the American Association of Retired Persons (Travel Research: 2015 Boomer Travel Trends). The report indicated that the 50 plus age group spends more than $120 billion a year on leisure travel and planned to take four or five trips in 2015. Baby boomers' top reasons to travel are to get away from everyday routine (57%), to visit family and friends (55%) and to relax and rejuvenate (54%). When travelling internationally, 42% of baby boomers prefer to stay at hotels and 15% at resorts. There will be a growing trend towards "luxury adventure travel" as well as family travel as boomers age. » Visiting Friends and Relatives One of the most significant forms of tourism is visiting friends and relatives (VFR). It is recognized as being a sizeable form of travel worldwide as it is a travel motivator for both short- and long-haul travel. The VFR market is also growing in importance as the industry recognizes that VFRs also stay in commercial accommodation. In addition, according to (Backer, 2008; Braunlch & Madkami, 1995) VFRs that stay in commercial accommodation may have longer lengths of stay. Winnipeg Art Galleery: Eric Au Exchange District: William Au Exchange District: William Au Segovia: William Au Canada's Royal Winnipeg Ballet: David Cooper

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