Issue link: http://tourismwpg.uberflip.com/i/715764
2017 Destination Marketing Plan & Partnership Opportunities | Tourism Winnipeg 21 Image/Photo Gallery Tourism Winnipeg's image gallery will be available to industry partners, meeting planners, tour operators, travel media, etc. The images and videos will be high quality, vibrant shots of the city that cover a scope of genres. New images will include seasonality, people, and a variety of aspects that showcase the uniqueness of Winnipeg, as well as images from the 2016, "Capture Your Winnipeg" photo contest. Sidebar Ads Tourism Winnipeg will offer monthly, rotating sidebar ads on tourismwinnipeg.com. These ads will be highly visible and featured throughout various pages of the website. In 2016, the average sidebar ad received 126 clicks in a one-month period. Packages and Deals Packages and deals are one of the best ways to drive tourism. An effective package or offer results in numerous conversions and sales for business. Packages and deals will be promoted through Tourism Winnipeg's robust and active social media network, as well as through digital marketing and display advertising. Spring Break and Summer campaigns will be offered. Holiday Shop and Stay – Winnipeg Calling Leisure Ad Campaign Tourism Winnipeg will continue to offer a holiday shopping campaign to increase overnight visitation by offering "buy two nights get the third night free" and a chance to win an "Ultimate Weekend Shopping Getaway" prize package. Tourism Winnipeg will promote this campaign through social media, digital marketing, print and radio in key markets. Google AdWords Co-op Advertising Tourism Winnipeg will offer co-op Google AdWords advertising with partners to send traffic direct to a partner's profile page from tourismwinnipeg.com. Tourism Winnipeg will match dollars, ensuring double the amount of impressions and more value for the investment. When users search Google for travel terms such as Winnipeg hotels, events, things to do, etc., partner ads will pop up with the link to Tourism Winnipeg's website. Partner ads will appear along the side bar or be in the yellow highlighted box on tourismwinnipeg.com. current events and provide links to contesting, packages and deals, partner spotlights, and current events. Leisure Video Tourism Winnipeg will refresh its flagship leisure video, building on the success of the existing video featuring Alexander Mickelthwate. The video will continue to be used as a primary lure piece across all markets and promotional vehicles. Social Video Tourism Winnipeg will continue to create short organic video content to promote through various social media channels. These videos will highlight a variety of experiences with a focus on visually engaging opportunities. Channels will include live broadcasting via Twitter and Facebook, Instagram videos, and 30 Second Stories on YouTube. Tourism Winnipeg will also explore targeted niche experiences and develop a video influencer strategy around them, which would include hosting an influencer and pairing them up with a local in that same audience. The experiences would be shared via social media and captured on video. Website Tourism Winnipeg's website, www.tourismwinnipeg.com, is its primary marketing tool and call-to-action for niche activities. Completely redesigned in 2015, the easy-to-navigate website features everything from upcoming events, itineraries and neighbourhoods, to entire sections dedicated to Leisure, Meetings, Travel Trade, Sports and Event Tourism, Tourism Industry and Media. Traffic to the website continues to grow through digital marketing activities. New in 2016, Tourism Winnipeg developed niche landing pages for several leisure marketing campaigns including Winter, Spring Break and a U.S. specific audience. Visitation to the website continues to handle large traffic volumes with more than 800,000 visits and three million pageviews from July 2015 to July 2016. The most popular pages are: Upcoming Events, 101 Things to Do, Top 10 Winnipeg must-sees, Family Fun and Where to Eat. Tourism Winnipeg will continue to offer key promotional website opportunities that will increase visibility and drive traffic to partners. Website Feature Listings Tourism Winnipeg will continue to offer feature listings at the top of the website's most visited pages, offering high visibility. Along with sidebar display ads, they are an integral part of a partner's digital marketing strategy.