Issue link: http://tourismwpg.uberflip.com/i/715764
22 Tourism Winnipeg | 2017 Destination Marketing Plan & Partnership Opportunities of Winnipeg from four staff members who actively Instagram throughout the year on behalf of Tourism Winnipeg. Instagram tours are also highly successful in generating content through third- party accounts, with the average tour generating over 200 photos and 50,000 impressions. YouTube Tourism Winnipeg has developed a strong professional video strategy resulting in consistent traffic to its YouTube channel. With the addition of the 30-second story video series and corporate professional videos the channel has seen an increase in traffic with more than 44,000 video views. Tourism Winnipeg will continue to invest in both high quality large-scale "lure" videos, as well as shorter more guerilla-style videos. Trip Advisor Tourism Winnipeg will continue to build Winnipeg's profile on Trip Advisor and other online travel-related communities to engage users in an open forum, generating reviews and third- party endorsements of city tourism products and services. Tourism Winnipeg will also continue to monitor Trip Advisor forums and offer help as required. #onlyinthepeg Tourism Winnipeg continues to promote #onlyinthepeg through all of its social media channels and content. The result has garnered a large audience utilizing and mentioning the hashtag in their own social media content, reaching over 439,000 people worldwide. Social Media Influencers Tourism Winnipeg will continue to engage and host social media influencers who have large audiences and asked to generate content with the hashtag #onlyinthepeg. In 2016, an Instagram influencer campaign focused on promoting Winter in Winnipeg yielded over 98,000 impressions with stunning visual photography. Social Media Tourism Winnipeg continues to invest human and financial capital in monitoring, developing and growing its social media presence. Through innovative campaigns, new technology platforms, eye- catching photography, keyword searching and monitoring, Tourism Winnipeg will continue to increase its audiences on Facebook, Twitter, Instagram and YouTube, and explore new channels such as Snapchat. Only in The Peg Blog Only in The Peg is a blog that profiles things to see and do in Winnipeg and provides a fresh and fun look at the city's attractions and activities. The blog will continue to offer featured posts on things to do, new developments, holidays and trending content to its growing fan base of 14,000 subscribers and 4,000 monthly visits. Peg City Grub Blog Tourism Winnipeg continues to recognize the importance of culinary tourism, with its flagship Peg City Grub blog. This blog is the premier source for the best places to eat and experience in Winnipeg. Growth to the blog continues to be strong with an average of 35,000 monthly visitors. Peg City Grub will continue to strengthen its media and community relationships to garner exposure through third party articles, culinary events and networking opportunities. Facebook Tourism Winnipeg will continue to increase engagement and followers on Facebook through the use of advertising, enhanced visual content, contesting, interactive posts and boosted posts. Tourism Winnipeg's Facebook page has more than 47,000 highly engaged fans, and continues to build momentum. Twitter Tourism Winnipeg will grow its Twitter account of 24,500 followers through active listening, quick response time, curating and sharing content, and broadcasting the latest news @tourismWPG. Tourism Winnipeg will continue to develop and monitor key hashtags while capitalizing on new developments like video to increase its reach. Instagram Tourism Winnipeg will continue to develop and grow engagement on its Instagram account of 8,500 by curating the best images of the city (utilizing partnerships with local photographers). To grow its fan base Tourism Winnipeg actively publishes unique images