Issue link: http://tourismwpg.uberflip.com/i/873887
16 2018 Destination Marketing Plan and Partnership Opportunities As of June 30, 2017, Tourism Winnipeg and stakeholders have responded to 39 RFPs and bids, which have resulted in the award of 13 meetings and conventions to date, and decisions are pending on an additional 17 conventions. Convention Servicing Tourism Winnipeg offers services to meetings and conventions to ensure delegates optimize tourism opportunities during their stay in Winnipeg and to promote Winnipeg as a convention location to attract and increase delegate attendance. A meeting planner service tool kit provides pre-convention promotional information about Winnipeg and visitor information booths for citywide conventions. MEETINGS AND CONVENTIONS MARKETING Tourism Winnipeg will develop and produce impactful marketing materials to position Winnipeg as an ideal meeting and convention destination. In addition to the following list of marketing activities, Tourism Winnipeg creates Winnipeg sell sheets to attract business and increase engagement on social media. Meetings and Conventions Content Marketing Tourism Winnipeg will continue to create, curate and amplify content to increase exposure. A mix of digital, video and blog content will provide multiple touch points and build awareness of Winnipeg as a meetings and conventions destination. meetingswinnipeg.com website Tourism Winnipeg will continue to develop and market www. meetingswinnipeg.com for increased engagement and ease of use, offer feature listings and box ads for stakeholders, deliver attendance-building resources, drive traffic to industry partners and more. Digital marketing, such as Google AdWords and customized landing pages, will be instrumental in generating new traffic. Winnipeg Meetings and Conventions Magazine This editorial-driven magazine is a comprehensive tool promoting Winnipeg to meeting and convention planners across North America. It targets Canadian association executives and meeting planners, and it provides information on the best products and services Winnipeg offers. Tourism Winnipeg will produce 25,000 copies of the magazine, which will be inserted into the Canadian Society of Association Executives' Association and Meetings + Incentive Travel magazines. From January to June 2017, the magazine was viewed online 100 times, with 1,457 page views. Meetings and Conventions Co - Op Advertising Program Tourism Winnipeg will partner with the RBC Convention Centre Winnipeg, Travel Manitoba and the Canadian Museum for Human Rights to showcase Winnipeg as an ideal meeting and convention destination through a co-operative print and digital advertising campaign. Ads will be placed in key Canadian industry magazines, with sponsored content delivered by third-party vendors and supported by a robust Google AdWords pay-per-click and search engine optimization campaigns. Meetings and Conventions E - Newsletter Tourism Winnipeg will create a quarterly e-newsletter to showcase new developments, provide updates and feature industry stories to keep Winnipeg top-of-mind with its list of more than 4,000 association executives and meeting planners. Google AdWords Co - Op Advertising Campaign Tourism Winnipeg will offer Google AdWords co-op advertising that will send traffic directly to a partner's profile page from www.meetingswinnipeg.com on a pay-per-click basis. When users search Google for travel terms, such as Winnipeg meetings, conventions, things to do, etc., partner ads will appear through the Meetings Winnipeg website along the side bar or be in the yellow- highlighted box. This provides a targeted approach and greater reach, generating more traffic and leads, while taking advantage of Tourism Winnipeg's search engine optimizations. 360˚ Video Site Tour Tourism Winnipeg will offer video site tours of Winnipeg's unique off-site venues, hotels and meeting facilities. Video content will be distributed and marketed throughout Tourism Winnipeg's digital properties and utilized through Google Business. It will also be available as a tool for partners to use to sell and promote their meeting space. Assiniboine Park Zoo: William Au Canadian Museum for Human Rights: Lindsay Winter