Issue link: http://tourismwpg.uberflip.com/i/873887
Economic Development Winnipeg // YES! Winnipeg // Tourism Winnipeg 21 TRAVEL MEDIA TRENDS As magazine and newspaper circulation continues to shrink and use of the internet continues to grow for information on travel, there are more freelance writers, bloggers, videographers and content producers than ever before. Journalists look for ideas and story angles that will interest readers, so they can deliver more authentic and creative stories. Journalists are looking for: ยป Hot trends, useful information, real news, strong visuals and videos, offbeat stories, unique experiences and shareable moments through images to tell a story Media Relations Activities Tourism Winnipeg will generate unique story ideas to increase media coverage, cultivate key relationships with travel journalists and bloggers, and expand the media database to include media in niche market segments. Increased relationship marketing with bloggers as well as with electronic media, newspapers, magazines and periodicals will keep Winnipeg top-of-mind. Trade Shows, Marketplaces and Client Events Tourism Winnipeg will attend travel media marketplaces to generate media coverage of Winnipeg for periodicals, newspapers, magazines, radio and television broadcasts, and social media outlets. Story pitches feature Winnipeg's key selling traits, upcoming events and new tourism products and developments. 2018 Dates April 9-11 Canada Media Marketplace, San Francisco, CA Fall Go Media Canada Marketplace TRAVEL MEDIA MARKETING Tourism Winnipeg will continue to update and refresh its Legends & Tales publication, a guide to Winnipeg's fascinating stories that compel and inspire media to write feature articles on Winnipeg to raise awareness and motivate travel to the city. Travel Media E-Newsletter Building on the positive response by media to the Legends & Tales e-newsletter, Tourism Winnipeg will continue to distribute a quarterly e-newsletter highlighting the best stories, upcoming events and milestones, new developments and enticing facts about Winnipeg to top travel editors, freelancers and bloggers from around the world. Travel Media Content Marketing Tourism Winnipeg will develop a content marketing strategy to create, curate and amplify content to increase exposure and build awareness of Winnipeg. Articles will be shared from other media outlets and from Tourism Winnipeg's Only in the Peg and Peg City Grub blogs. Original story ideas will also be encouraged. VISITOR SERVICES Effective visitor servicing is essential in optimizing sales and delivering a favourable visitor experience. Tourism Winnipeg enhances the experience of visitors to Winnipeg by assisting and advising them about the breadth of activities available, thereby encouraging them to spend more and stay longer in the city. Target Audience Primary Leisure visitors, frontline staff of Winnipeg hotels and attractions Secondary Citywide convention delegates and event attendees TACTICS Travel Counselling Tourism Winnipeg provides exceptional travel counselling for traditional and online visitor inquiries through Twitter, Facebook, TripAdvisor and other travel-related social media sites. To generate optimal exposure and conversation, Winnipeg video segments are posted on YouTube, while images are shared on Instagram and CrowdRiff. Publication Distribution Tourism Winnipeg distributes visitor and events guides, Taste magazines, Winnipeg maps, and The Loop and Tour brochures to stakeholders on an ongoing basis to ensure visitors have optimal access to visitor information. Online Hotel Reservation System: Priceline Partner Network Tourism Winnipeg will continue to offer an online hotel reservation system at no cost to hotel partners. Hotels are listed on the Priceline widget on www.tourismwinnipeg.com to generate incremental business and to increase brand awareness. Mobile Visitor Services Tourism Winnipeg will provide visitor information booths for citywide conventions and special events to encourage visitors to see and do more while in Winnipeg. Tourism Winnipeg also conducts visitor surveys as opportunities arise. Tourism Winnipeg visitor services