Issue link: http://tourismwpg.uberflip.com/i/873887
26 2018 Destination Marketing Plan and Partnership Opportunities #onlyinthepeg Tourism Winnipeg continues to promote #onlyinthepeg through all of its social media channels and content, which has garnered a large audience that uses and mentions the hashtag within its own social media content. More than 1.2 million people worldwide have used the hashtag recently, a year-over-year increase of 173 per cent. Social Media Influencers Tourism Winnipeg will continue to engage and host social media influencers with large audiences. They will be asked to generate content with the hashtag #onlyinthepeg. In 2017, an Instagram influencer campaign focused on promoting "Spring Break in Winnipeg," which yielded more than 87,000 impressions and produced stunning visual photography. COMMUNITY RELATIONS Tourism Winnipeg will enhance its community relations initiatives to improve cohesion of the tourism industry and the visitor experience. This will position the organization as the central force within one of the city's most important economic generators. Community Engagement Tourism Winnipeg will collaborate with stakeholders to promote a culture of participation and action with regard to Winnipeg's tourism landscape by continuing to host tourism-related workshops and industry forums for experiential product development, by recognizing stakeholders through the successful Winnipeg Tourism Awards of Distinction event and by celebrating Winnipeg's tourism industry during National Tourism Week. LEISURE TRAVEL TRENDS » There will be a rise in demand for authentic local experiences and activity-packed tours, complete with immersive and interactive components. » Marketers will use VR (virtual reality) to take destinations to potential travellers. » Travel bots powered by artificial intelligence will become the norm for obtaining information. » All-inclusive travel management platforms will increase in popularity, so trips can be booked through one portal. » Bleisure, a blend of business and pleasure travel, will continue to be on the radar. » An increased use of OTAs (online travel agencies) is expected, especially by millennials (they are now the largest demographic for travel). » China will remain an important market. Source: hospitalitynet Hermetic Code Tour: William Au Wildwood Rose Vintage Market: Mike Peters