Issue link: http://tourismwpg.uberflip.com/i/873887
Economic Development Winnipeg // YES! Winnipeg // Tourism Winnipeg 25 INTEGRATED MARKETING COMMUNICATIONS: SOCIAL MEDIA Tourism Winnipeg continues to invest human and financial capital in monitoring, developing and growing its social media presence through innovative campaigns, new technology platforms, eye- catching photography, keyword searching and monitoring. Tourism Winnipeg will continue to increase its audiences on Facebook, Twitter, Instagram and YouTube, while also exploring new channels such as Snapchat. Live Video Live video is one of the biggest social media trends to emerge this year. Tourism Winnipeg will continue to broadcast live video through its Facebook, Twitter and Instagram apps during key events, including sneak previews, new announcements, grand openings, behind-the-scenes experiences and other major occasions. Facebook Tourism Winnipeg will continue to increase engagement and followers on Facebook through the use of advertising, enhanced visual content, contesting, interactive posts and boosted posts. Tourism Winnipeg's Facebook page has more than 68,000 highly engaged fans (a year-over-year increase of 44 per cent) and continues to build momentum. Twitter Tourism Winnipeg will continue to grow its Twitter account of 24,500 followers (a year-over-year increase of 26 per cent) through active listening, quick response times, curating and sharing content, and broadcasting the latest news @tourismWPG. Tourism Winnipeg will also develop and monitor key hashtags to increase its reach. Instagram Tourism Winnipeg will continue to develop and grow engagement on its Instagram account of 20,200 (a year-over-year increase of 137 per cent) by curating the best images of the city through partnerships with local photographers. Instagram tours are also highly successful in generating content through third-party accounts, with the average tour generating more than 200 photos and 25,000 impressions. YouTube Tourism Winnipeg has developed a strong video strategy resulting in consistent traffic to its YouTube channel. Tourism Winnipeg will continue to invest in high-quality, large-scale "lure" videos as well as in shorter, more guerilla-style videos to be posted throughout the year. CrowdRiff CrowdRiff is the leading visual marketing platform for travel and tourism, growing in significance as an influencer as more and more travellers turn to user-generated visuals for discovery and decision- making. Tourism Winnipeg will leverage CrowdRiff's user-generated imagery to power and update its website. The platform provides further engagement with the authors of the photos to increase conversation and grow Tourism Winnipeg's social media platforms. TripAdvisor Tourism Winnipeg will continue to build Winnipeg's profile on TripAdvisor and other online travel-related communities to engage users in an open forum, generating reviews and third-party endorsements of city tourism products and services. Tourism Winnipeg will also continue to monitor TripAdvisor forums, offering help as required. St. Boniface Cathedral: William Au Culinary options: Downtown Winnipeg BIZ