February 2019
The tourism sector in Winnipeg CMA employs
close to
3.5 million
Domestic visits to Winnipeg
Generating
$
609 million
in direct expenditures
48,000
people in
A division of Economic Development Winnipeg Inc.,
Tourism Winnipeg is the city's official destination marketing
organization tasked with increasing visitation and
delivering the best possible visitor experience. One of
Winnipeg's largest employers, the tourism industry sector
is an essential contributor to the local economy. Tourism
Winnipeg collects data from Statistics Canada to measure
various visitor-related metrics (summarized below), which
are shared with multiple stakeholder groups and used to
help set the tourism attraction strategy for the city.
business
establishments
4,000
Total visits by trip purpose, 2017
2017 Visits by trip purpose
2017 Domestic
Visitor Profile
Pleasure
2,539,000
Business
465,000
Other Reasons
474,000
14%
80%
Manitoba
Québec / Atlantic Provinces
2%
13%
73%
9%
Saskatchewan, Alberta,
British Columbia
9%
Ontario
2017 Domestic Visitors originated from