Issue link: http://tourismwpg.uberflip.com/i/873887
24 2018 Destination Marketing Plan and Partnership Opportunities Website Tourism Winnipeg's website, www.tourismwinnipeg.com, is its primary marketing tool and call-to-action for destination inspiration. The easy-to-navigate website features everything from upcoming events, itineraries and neighbourhoods to entire sections dedicated to leisure, meetings, travel trade, sports and events, travel media and industry. The website also features custom landing pages that support the winter, spring break and U.S.-specific leisure marketing campaigns. Visitation to the website continues to handle large traffic volumes, with more than 800,000 visits and three million page views annually. The most popular pages include: Upcoming Events, 101 Things to Do, Top 10 Winnipeg Must-Sees, Family Fun and Where to Eat. Tourism Winnipeg will offer key promotional website opportunities that will increase visibility and drive traffic to partners. Website Feature Listings Tourism Winnipeg will continue to offer feature listings at the top of the website's most visited pages, offering high visibility. These are an integral part of a partner's digital marketing strategy, along with sidebar display ads. Website Sidebar Ads Tourism Winnipeg will offer monthly rotating sidebar ads on www. tourismwinnipeg.com. These ads will be highly visible and featured on various pages of the website. In 2017, the average sidebar ad received 125 clicks over a one-month period. Packages and Deals: Spring Break and Summer Ad Campaigns Packages and deals are one of the best ways to drive tourism purchases. An effective package or offer results in brand recognition and numerous conversions, yielding a positive return on investment. Packages and deals will be promoted through Tourism Winnipeg's robust and active social media network, as well as through digital marketing and display advertising. Holiday Shop and Stay: Winnipeg Calling Leisure Ad Campaign Tourism Winnipeg will continue to offer a holiday shopping campaign to increase overnight visitation by offering a "Buy Two Nights, Get the Third Night Free" promotion as well as a chance to win an "Ultimate Weekend Shopping Getaway" prize package. Tourism Winnipeg will promote this campaign through social media, digital marketing, print and radio in key markets. Google AdWords Co-Op Advertising Tourism Winnipeg will offer Google AdWords co-op advertising that will send traffic directly to a partner's profile page from www. tourismwinnipeg.com on a pay-per-click basis. When users search Google for travel terms (such as Winnipeg hotels, events, things to do, etc.), partner ads will appear through Tourism Winnipeg's website along the side bar or be in the yellow-highlighted box. This provides a targeted approach and greater reach, generating more traffic and leads, while taking advantage of Tourism Winnipeg's search engine optimizations. Only in The Peg Blog Only in The Peg is a blog that profiles things to see and do in Winnipeg. It offers a fresh and fun look at the city's attractions and activities. The blog will continue to offer featured posts on things to do, new developments, holidays and trending content to its growing fan base of 4,000 monthly visits. Peg City Grub Blog Tourism Winnipeg continues to appreciate the importance of culinary tourism via its flagship Peg City Grub blog. This blog is the premier source for the best places to eat and experience in Winnipeg. Growth of the blog continues to be strong, averaging 35,000 monthly visitors. Peg City Grub will continue to strengthen its media and community relationships to garner exposure through third-party articles, culinary events and networking opportunities. Winnipeg Skyline: Josh Lavallee Royal Canadian Mint